With the fall of the decree that prevented majors like Warner Bros and Universal from buying cinemas in the States, one wonders if saving the cinematic experience can also pass from there.
When a few days ago the Disney has announced that it wants to equate streaming and cinema, we had hypothesized an alternative scenario to save the experience of the hall, with a cinema of major which went back to its origins, before the 1950s, when i large studios they possessed salt and chains. In a virtual panel on the current Hollywood crisis due to the Covid-19 pandemic, broadcast by CBS, the management was actually asked Warner Bros. e Universal if such a plan were on the horizon. Here’s what they replied.
Warner Bros and Universal will not buy theaters
Universal Filmed Entertainment Group president Donna Langley and Warner CEO Ann Sarnoff, to specific questions about intentions to purchase rooms or chains on the part of the two majors have denied intentions of this kind. Langley limited herself to “We don’t currently plan to do this,” while Ann Sarnoff, confirming Warner’s similar line, added:
I’m a bit of a parlor sociologist and I think people are looking for acommon experience, especially when it comes to certain genres. We are big fans of exhibitors. They have been great partners for us for decades. Let’s cheer them on. I know it’s hard now, I hope they come out, maybe even stronger.
Nobody can deny the Warner Bros to have been the only major to have risked on the front line, proposing the expensive Tenet in this complex contingency, which has so far reached with difficulty the 323 million dollars in proceeds in the world, when it would need to reach at least 450 to return to the budget spent. It was still an exit he did breathe the economy of the cinemas, albeit briefly. At the same time, not even the leaders of the majors are able to hide a certainty fatalism, which is leading their management more to limit internal losses than to save the supply chain.
It is indicative of a dramatic situation to find ourselves hoping for a return to the monopoly prior to Paramount Decrees del 1948, but at least for now the majors – according to these first two precise answers – do not seem interested. It means that in large studios there is still hope for a resumption of the classic model with independent exhibitors, or the new Disney policy of making room and streaming interchangeable will take over?