This year Samsung followed the same strategy of other years with the presentation of the Galaxy S20 y Note 20, that is, in the United States and a few other countries in the world such as South Korea, the phones were sold with the latest Qualcomm processor, the Snapdragon 865+ for the Note 20 and the Snapdragon 865 for the S20, while in the rest in the world the selected chip was the Exynos 990 the processor with which both models were sold.
The usual question is the same, why do some countries go with Snapdragon and others with Exynos? This causes more confusion for users if we consider that the Snapdragon 865 is sold in Mexico and other parts of the world with phones from other brands, so it is not a question that has to do with Qualcomm not being able to sell its chips outside the United States. or something like that, which sounds ridiculous already.
Samsung’s strategy is somewhat difficult to understand for many users, but on the one hand we must know that Exynos processors are not chips with poor performance, and the firm is careful to make its chips become processors at some point most powerful on the market, at least when it comes to Android. That is one of the main reasons why the firm is committed to launching its phones with its own chips in most markets on the planet.
In the United States, the decision may be due to its strong competition with the iPhone, because there Apple is one of the main manufacturers, and the Snapdragon is the chip closest in performance to what Apple achieves with its A Bionic. But in the case of the other countries, the firm mentions that each market is analyzed to make the best decision based on the user experience provided by its products.
The case of the S20 FE is a clear example
With the launch of the S20 FE Samsung gave customers the option to purchase this phone with the Exynos 990 or with the Snapdragon 865, although the model with the Samsung chip dispenses with 5G. However, although this interesting option was offered in markets where the S20 and Note 20 only arrived with the Exynos 990, in Mexico the firm decided not to put the model with the Snapdragon 865 on sale.
Of course, many of us might think that it was an obvious move considering that in Mexico there are still no 5G networks, and everything indicates that it will be until 2021 when the first commercial networks are available, however, Samsung already sells 5G phones in Mexico, and The truth is that the fact that a phone does not have 5G does not mean that it cannot be taken advantage of, especially considering that many users would bet on that model only for the Snapdragon processor.
Pablo Tapia, Marketing Director of Samsung Mexico mentioned the following when asked why the firm did not bring the version of the S20 FE with Snapdragon 865 to Mexico.
“This is due to many elements, it is a matter of bringing the ideal product at the ideal moment to the market. We have made the bet to bring the model with Exynos because at this moment it makes a lot of sense to have the 4G version, and the best version for that is the one offered by the Exynos 990. The version with Snapdragon 865 is totally aimed at 5G, so the audience we want to serve and delight with this value proposition is that of the Exynos 990 processor ”.
I must admit that the performance of the Exynos 990 It is not bad, it is a premium processor and it works very well, and I think that in the end this decision can also be driven by the price, since the S20 FE is selling for a quite attractive price, and it is the most economical premium equipment that has launched Samsung in Mexico.
Is Huawei following a similar path?
With the launch of the Mate 40 series, Huawei did something that surprised locals and strangers, because for the first time the firm used two different processors in the same family. On the one hand, we have the Kirin 9000E for the Mate 40, and the Kirin 9000 for the Mate 40 Pro and Mate 40 Pro +.
In this case, there is no indication that Huawei is going to sell a Mate 40 with Kirin 9000E in some markets and in others use the Kirin 9000 for the same phone, but with this move the Chinese firm joins Samsung as a company that uses two different processors in the same computer family.
The differences between the Kirin 9000E and the Kirin 9000 are so small that I am sure that no user is going to notice the difference in performance, in fact, asking Huawei why they used a different processor in the same family did not reveal us exactly the reason for this decision, but he did make it clear that this should not affect users:
“The difference is that the Kirin 9000 has a 2 Big Core + 1 Tiny Core NPU and a 24-core GPU, while the Kirin 9000E has a 1 Big Core + 1 Tiny Core NPU and a 22-core GPU. The only one in the series that has the 9000E is the Mate 40, but even so the performance should not be compromised. “
For now there is no information that the Mate 40 will arrive in Mexico, although with the P40 series the Pro version came first, later the P40, and finally the P40 Pro +.