The search for sustainable production goes through and, at the same time, unite worlds as different as motorsport and fashion. From catwalks to car factories, recycling and reusing waste and materials is one of the ways to reduce pollution and emissions from two sectors that are considered highly polluting.
This union through sustainability is the key to the Re: style 2020 project which Hyundai Motors has launched for the second year in a row. This creative approach to sustainable fashion is sustained in the recycling of materials discarded during the car manufacturing processes and from vehicle scrapping.
The collections that have been born from this Re: Style are focused on very different products ranging from jewelry to denim clothing. Since last October 13 it is possible to buy the different pieces at the Selfridges physical store that this project has, temporarily, open in London. You can also access the entire catalog in the online store.
The different designers who have collaborated with this project and his creations are:
- Alighieri: an impressive collection of necklaces, chokers, bracelets, and other items created with repurposed seat belts, automotive glass, and foam materials, as well as gold, silver, bronze, and freshwater pearls.
- ELV DENIM: a jumpsuit designed with recycled denim and leftover leather from the vehicle manufacturing process.
- Public School: a Fuji technical vest created from discarded seat belt straps and airbag materials.
- pushBUTTON: A work vest with pockets made with airbag materials that maintains the original details of the airbag.
- Richard Quinn: a corset made from recycled airbag fabrics with a blue and white floral pattern.
- Rosie Assoulin: a carry-on bag made from seatbelt straps, carpet cloth, and reused foam from discarded automotive materials.
The funds raised by sales of these products will go to the British Fashion Council’s Institute for Positive Fashion (IPF). The IPF aims to create a new industry model by launching a comprehensive change in production.