Her clothes impress with an inspiring design with great attention to detail, the finest fabrics and sustainable production. In the GALA interview, Caroline Gentz talks about inspiration, bridal trends and gives tips on what is important when buying a wedding dress.
The Ivy & Oak label was founded in Berlin in 2016 with the idea of creating and consuming fashion more consciously. For the Bridal Collection, too, this is one of the guiding principles that Caroline Gentz, founder of the label, has in mind when designing the wedding dresses. For them it is important that the wedding dress is still wearable after the big day.
She is also committed to designing fair and high quality wedding dresses for a smaller budget – and thus closes a popular niche in the market. In the GALA interview, the designer explained to us, among other things, which cut looks good on almost every bride.
Caroline Gentz from Ivy & Oak in a GALA interview
GALA: Where do you get inspiration for your wedding dresses?
Caroline Gentz: I love strolling through vintage shops or leafing through historical fashion books and looking for inspiration for details. Everything we create today is a further development of what has already existed. Fashion is and remains an expression of the time in which one lives and so every decade has its own individual style. I love to be inspired by the past and to develop a new present and hopefully also a future from it, across generations.
Which bride do you have in mind when you create a dress?
We don’t design our wedding dresses with the image of a traditional princess in mind. We rather imagine an evening dress and develop a wedding dress from it.
This creates a very modern, minimalist look that is not lacking in particularity and attention to detail. The dress should underline the beauty of our customer, give her a feeling of well-being, but not disguise her. Our dresses have a certain lightness and lightheartedness that allow them to be worn barefoot on the beach, to dance across a meadow or to shine in the traditional way in church. We want to give the customer space for their individual wishes. So we always remain reserved and timeless in design and still create a wow effect. Most of our clothes could theoretically be re-colored or simply shortened and then worn again, which is also what we love about our concept and which our customers appreciate. Royal Wedding Dresses Bridal Wear (25651)
How did you come to design wedding dresses?
Many years ago I started designing bespoke wedding dresses for people close to me and I really enjoyed it. Nevertheless, I found time and again how few people can or even want to spend 2000 to 4000 euros and more on a wedding dress.
The dresses that I found for less than 1000 euros were unfortunately anything but what one would wish for. So this gap in the market existed many years ago and when I was ready to found a business, I urgently had to close it.
Is it more emotional for you to design a wedding dress than, for example, a cocktail dress?
Each of our products arouses a certain emotion in us and is made with a lot of love. Our coats in particular make my wardrobes burst at home because I love to wear them all. But you have to admit that the idea that so many women celebrate one of the most important days of their lives in our clothes means a lot to us, honors us immensely and regularly gives the team goose bumps or tears in the eyes. We are lucky that our customer is not afraid to share the big day with us afterwards and send us pictures and thank us. And what we love most is that these women shine so, from the inside out, and you can just tell that they feel incredibly comfortable. That is the most important thing for us. A lot of friends and acquaintances of mine got married in Ivy & Oak and that is the best compliment.
Is there a no-go for you when it comes to wedding dress design?
I think no-gos are always a matter of taste in the end.
What trends can we expect in this year’s season?
The Contemporary Bride is currently looking for clear, minimalist lines, slim shapes and architectural elements.
The clear cut is the highlight and when it comes to the details it means: even less is so much more.
On the contrary, we also see a great demand for the very classic all-over lace dress, preferably with a high collar and long sleeves, which is reminiscent of royal conservative weddings. We think it’s incredibly modern and it’s great to show skin subtly and to create a great effect with this restraint.
Is there a cut that suits almost any bride?
The classic fit and flare look suits most women because it accentuates their waist, but plays around the hips.BS: The wedding dresses of the stars
What do you think a woman should look out for when buying a wedding dress?
One should never feel disguised. The dress must feel natural.
The feel-good factor is paramount.
Also, the original idea of the dress is not always the shape that suits you best. Therefore you should be open and discover the clothes individually for yourself.
Sources used:Interview with Caroline Gentz