The Live company, a company of Asian origin that operates in the smart mobile segment, has announced its first line of products for Europe, including our market, during a virtual press conference held today from its European headquarters located in Dusseldorf, Germany. With the aim of attracting a young and become strong in the mid-range without forgetting the segment more premium has launched the Y series of smartphones mid-range, as well as a model of high end X series, he I live X51 5G, which has a main camera with stabilization gimbal and advanced features.
‘We are very excited to show our first line of smartphones for the European market. Before launching the development of these devices, we spoke with 9,000 consumers from all over Europe, with the aim of knowing their needs to integrate these devices into their daily lives’, reported its vice president Denny Deng, besides president of Business in Europe of Vivo. He also added that ‘the answer was absolutely clear. The main points of interest were the battery, the camera and the design of the phone, with an emphasis on intuition and ease of use, as well as a great price / performance ratio. ‘
The Dongguan, China-based brand started manufacturing landlines and mobile phones in 1995. With a volume of annual sales of 110 million units in the entire Asia-Pacific region, Russia and the Middle East, currently occupies the second position in the Chinese market of smartphones, is the second largest supplier in India and leads the market in Indonesia.
In 2012 it launched the first smartphone with a specialized chip for hi-fi sound, the Vivo X1. Two years later, it broke records with the thinnest model to date, the X5Max, which is 4.75 millimeters thick. In 2018 it launched the first device with in-display fingerprint recognition technology, as well as the first smartphone frameless with a camera pop-up for selfies, the Vivo NEX. With the integration of these industry firsts, in addition to a key feature of the concept of smartphone APEX 2020, the firm has announced the high-end equipment for Europe this year: the X51 5G.
vivo X51 5G: photography with a new approach
The X51 5G model brings a user-centric design. With a advanced image stabilization, a flawless night mode, a large zoom and portrait technologies, allow users to capture stable images and videos in a wide range of scenarios. The design of the X51 5G is based on natural elements and a futuristic aesthetic. With professional photography capabilities and smooth performance, it fits the high-end characteristics.
To reduce the effects of shake and shake, the main camera is equipped with a gimbal camera mechanism, a horizontal-vertical image stabilization system (pan-tilt) to capture sharp photos and videos while on the move, even at night when a long exposure is needed.
He Gimbal Radar, an on-screen animated ball that reflects the movement of the gimbal, lets users know precisely when the frame is stable. At the same time, the algorithm to avoid out of focus images, custom sensors and continuous focus tracking improve image and video sharpness.
The X51 5G camera setup is versatile, with one front and four rear. It has a periscope objective that supports a 60x Super Zoom. It integrates Super Night Mode and Astro Mode, which allow you to capture photos of night scenes, while the Super Wide-Angle and Super Macro functions help you get good photos in a wide range of scenarios. Vivo’s Portrait Mode, powered by a 4-layer masking algorithm, allows users to separate the subject from the background and apply effects separately for a refined result.
Stylish design and values
X51 5G model supports 5G connectivity, being powered by the Qualcomm Snapdragon 765G processor. It has a high screen refresh rate of 90Hz. It integrates a 4315mAh battery with function FlashCharge 33 watts. The slim, curved screen features HDR 10+ technology, and the AG Frosting on the glass surface creates a smooth and delicate touch. The Gimbal Camera System has also been designed in the shape of an eye, to provide a unique design element on the rear.
Possibilities of the new Y Series
Vivo has also launched the first Y series of smartphones for Europe: the Y70, Y20s and Y11s models that have a remarkable battery life and excellent results from their camera system.
He Y70 is a smartphone Mid-range with notable specs, it uses a Qualcomm Snapdragon 665 chipset with an Adreno 610 GPU and supports fast battery charging via 33-watt FlashCharge technology. The camera suite has a 48 megapixel main camera, which supports Super Night Mode and 4K video recording. Under the FHD + AMOLED display, it is equipped with an in-screen fingerprint sensor. Offers 8GB de RAM y 128GB of built-in storage, and supports microSD cards with capacities up to 1TB for additional storage.
The Y20s and Y11s provide the user with an intuitive experience and have a 5000mAh battery and a fingerprint scanner on the side (Side-Mounted Fingerprint Scanner), placed on the power button. Both of them smartphones integran a Qualcomm Snapdragon 460 chipset.
The Y20’s triple AI macro camera supports a good range of features, including Face Beauty and Portrait Light Effects. The 13MP rear main camera, a large f / 2.2 aperture, and PDAF technology help capture good photos. The vivo Y11s has a dual rear camera setup and features a 5000mAh battery.
The company also launches the headphones Earphone Neo con tecnología True Wireless Stereo (TWS). They feature ultra-large 14.2-millimeter custom electroacoustic drivers (drivers) that deliver powerful sound, as well as a biofiber composite diaphragm to enhance audio detail.
They have AI-based noise cancellation technology to make and receive clear phone calls, as well as the Google Assistant and various voice-activated smart controls. The headphones run on Qualcomm’s 4th generation TWS platform, the QCC3046 SoC, which offers low latency, high precision, and a stable overall listening experience.
Vivo completes its line of accessories with wireless sports headphones Wireless Sport Earphone, created for active users. They combine long battery life as well as the functionality of the Google Assistant, to facilitate the best audio experience.
Price and availability
The first European line of smartphones and Vivo devices will be out in the coming days. The X51 5G is priced at a suggested retail price of 799 euros. The Y70 model will cost 279 euros, while the Y20s and Y11s models will be priced at 199 and 149 euros, respectively.
The TWS Earphone Neo headphones will be priced at 129 euros, and the sportier version, the Wireless Sport Earphone, will cost around 70 euros.