In one of the most difficult years in the company’s history, Dacia is preparing major changes to the most important models in its portfolio, Logan, Sandero and Stepway.
The entire car industry has been severely affected by the pandemic. Sales of new cars in Europe fell by 40%. However, Dacia officials are ambitious. They announced that they will launch the first electric model, but also that they will bring on the market updated versions of Dacia Logan, Dacia Sandero and Sandero Stepway.
Diesel engines will disappear from the new Dacia portfolio, but the most interesting are the design changes, much more obvious than in previous years. In addition, there could be no lack of technical upgrades, in the context in which the creations of the domestic manufacturer are not known as the most technological cars. Apparently, the cars use a more modern technical platform from the Renault group.
Regarding the short-term plan, Dacia hopes to change its image in the eyes of the Romanian public and attract more young buyers. If all goes well, the new versions of Dacia Logan, Dacia Sandero and Sandero Stepway will arrive in the company’s representative offices in November of this year, for a possible acquisition.
Dacia is going through one of the greatest periods of modernization in the history of the brand. The company will present in a few months its first electric car, and now it has presented the new generations Logan and Sandero that look more modern and are on a new platform, CFM-B, the one used by Renault’s Clio and Captur models.
These revelations come in the context in which, last year, it was the best for Dacia, with record sales of 736,000 units in the world, of which 581,000 in Europe. Unfortunately, as in the whole industry, 2020 could not be more different. In just eight months, sales fell by 40% in the EU, and the brand’s market share also fell from 4.3% to 3.8%. The decrease of the brand was above the total market average which was -32%. It will be the first year of decline after seven consecutive years of growth.