Although a bit late, Twitter finally follows in the footsteps of virtually all of its rivals by allowing its users to hang up stories, messages with tweets, videos or photos that will disappear 24 hours after publication, a new functionality for the platform called ‘Fleets’.
That thing you didn’t Tweet but wanted to but didn’t but got so close but then were like nah.
We have a place for that now—Fleets!
Rolling out to everyone starting today. pic.twitter.com/auQAHXZMfH
— Twitter (@Twitter) November 17, 2020
At the beginning of the year, the company’s directors announced that for the first time since its foundation, in 2006, Twitter will have another way of sharing content other than tweets. During the first months of 2020, the social network tested this new tool in countries such as Brazil, Italy, South Korea and India and after seeing the good results this Tuesday, they made their global launch.
Thus, Twitter will offer a space at the top of the app in which the users will share those ephemeral messages. A functionality that is not at all new in the technological world. ‘Fleets’ is practically the same as the stories of Snapchat, platform that invented this attractive and addictive resource. In this way, follow the steps of Facebook, Youtube e Instagram, who plagiarized that resource years ago to make it their own.
More relaxed platform
As is already the case on these platforms, ‘Fleets’ cannot be retweeted, but they can be reacted with emojis or with comments that only the user will receive in private. With this, Twitter aims to make the platform a more informal and relaxed space. “Those new to Twitter found ‘Fleets’ an easier way to share what they have in mind. Because they disappear from view after a day, the ‘Fleets’ helped people feel more comfortable sharing personal and casual thoughts, opinions and feelings & rdquor;, their design director explained, Joshua Harris.
I know what you’re thinking: “THIS SOUNDS A LOT LIKE STORIES!”. Yes, there are many similarities with the Stories format that will feel familiar to people. There are also a few intentional differences to make the experience more focused on sharing and seeing people’s thoughts. pic.twitter.com/OaGYZpChcN
– Kayvon Beykpour (@kayvz) March 4, 2020
The ‘Fleets’ announcement comes the same day as the company’s CEO, Jack Dorsey, has appeared before the Senate of the United States to explain to legislators how the avalanche of disinformation and hate messages spilled on the platform as a result of the presidential election.