Brands embracing AI/ML to personalize customer experience.
AI and ML are becoming increasingly important for e-commerce and marketing. Companies need to invest in unifying their customer data and leveraging AI and ML to activate on it in an automated way. AI and ML are helping to power the personalization revolution and are enabling marketers to create more targeted experiences for customers. But it’s not just about personalization – AI and ML are also being used to optimize other parts of the customer journey, such as returns. As the technology continues to evolve, marketers need to be prepared to take advantage of it to deliver the experiences customers demand.
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