If there is one thing we cannot deny, it is the fact that TikTok It has become one of the most popular social networks of the moment.
The platform has served as a niche of opportunity for new talents to be formed and new virtual communities to be established. Just four years after its launch, TikTok it already has more than one billion active users.
20% of those who use the social network are under 19 years old; 32% are between 20 and 24 years old, while 27% are made up of people between 30 and 40 years old. Adolescents from 13 to 18 years old are the users who use this application the most.
In the application, we have seen new Internet stars being born, such as Herly RG, the woman who highlights toxic masculinity on TikTok, but the power of the viralization of the platform has also been clear, since, by the publication of a user, a song from more than 40 years ago was re-positioned as one of the most popular of 2020.
TikTok wants to have more music
TikTok knows the importance of users putting their content to music, so recently, it announced a collaboration with Sony Music Entertainment.
With this new agreement, you will find songs from your favorite artists to use in creating new videos within the application, including multiple music genres.
According to a statement, the repertoire of Sony Music It has themes ranging from Camilo and Maluma, to Britney Spears, Shakira and many more.
“This represents an important step towards the mission of inspiring creativity and bringing joy to users. With this agreement, the community of TikTok creators will have access to a huge catalog of Sony Music hits officially, including cutting-edge releases and trendy artists, ”the announcement reads.
TikTok Y Sony Music They decided to work together so that the app could offer a higher level of personalization of the videos and support the creativity of the users on the platform, in addition to generating engagement with the fans.
TikTok, which has now become a window of music discovery and the platform on which hits go viral, has also become the place where many artists seek to showcase their music and connect with new fans.
This agreement will allow Sony Music and its artists use TikTok to be closer to the fans and promote yourself within the app with a new audience.
TikTok has signed a few other agreements to date, including with Merlin, a large group of independent labels.
But the company still seems to be working to deal with Warner and Universal. In combination with SonyThose three make up the majority of the music market in the United States, so it is crucial that the social network finally reaches more permanent agreements with them.