Until snatch Aitana the MTV award for “best Spanish artist”, the group of punk and ‘power pop’ from Madrid La La Love You It has been a long and uncertain road, but constant and never boring, with episodes like the one where they turned a live TV show into a skating rink.
“They called us from TVE to participate in the Eurovision preselection. We had a great time at the gala, although we throw a cake on the floor that it was not cleaned well and people fell and slipped, a total disaster; a producer threatened that we would never appear there again“, this quartet relates with humor.
It is just one of the many curiosities treasured by this band that It was conceived in three quarters in a desk of an institute of Parla (Madrid) and that in 2008 he released his first album, Ummm how delicious!.
“As in many moments in punk history, we didn’t know how to touch anything. First we set up the group, we made a video clip and then we started the songs, “Roberto Amor (voice and guitar), David Merino (voice and guitar) and Rafa Torres (drums) continue laughing.
A year later came the aforementioned offer to aspire to Eurovision 2009 with the theme kiss Me, a rarity that is not even posted on Spotify due to a question of rights to the original master, owned by its producer at the time.
No luck then but the story continued to expand. In 2013 came his second and so far his last LP, La la Love You, already with the endorsement of Subterfuge, and in 2014 it was the turn of the signing of Celia Becks.
“I I was a fan before I was the bassist of the group and has become a vital project despite not having founded it, but that’s how we take it “, says this musician and DJ who they met while playing in a club in Madrid.
Only six months after his entry, came the opportunity to play seven concerts in Japan.
“All the songs were known and at concerts they would go very crazy. I remember one where people and sushi were flying. But when everything was over, they became very silent again, “they recall.
The group has not relied on the LP format for their releases and have preferred to bet since then on edit only singles, lighthearted and adrenaline-pumping themes as More colao than Colacao, Laponia O Irene.
“It’s a bit more immediate: you compose it and put it out. Probably in the future we will compile the singles that we have made with new material, but for the moment we are comfortable like that, “they explain.
With everything, his fame in Spain remained stagnant and the big media did not make much of their progress.
“The greatest susceptibilities came from our colleagues. Some now tell us how cool such an album that has been published for years is cool. they made us remove it in the car! ”, ironically.
Two turning points have allowed them to reach this point in which his listeners on Spotify exceed 20 million. The first was the moment when Amaia Romero quoted them on a television show in June 2019 and the effect was immediate.
“We have a lot to thank you for. He put us in a great showcase, but we have been reaping little by little what we have sown and we have continued to do so after that, “they point out before the other recent milestone of his professional promotion, the song World’s End, with 10 million views.
He was born in the summer of last year as a result of a trip to Chile, a resource they often use when they want to be inspired, and in that country they started contact with other artists like Planet No, who lent them his synthesizers, creative ideas, his room and his time.
“David used to tell us all the time: ‘I have a very good chorus, I have a very good chorus.’, they report making fun of their partner, who recognizes that with the message of the song, published at the end of 2019, they were “some ashes of balls.”
His was another one of those rare but happy accidents of confinement. “Nobody paid any attention to him”, recognize over the first two months in the market of this issue that suddenly became a hymn of the confinement.
The end of all this journey was the achievement last Sunday of the MTV award to the best Spanish artist imposing heavyweights with millions of followers and support from multinationals, see Aitana, Leiva, Don Patricio and Carolina Durante.
“We had zero expectations. For us the award was to be nominated together with these artists and in fact we celebrate it the same as when we won, “they say about an award that surprised them while eating pizza.
The not happy note of all this year was put by Celia Becks positive for coronavirus just one day before traveling to perform at the Festival de Les Arts de Valencia in October. “I was pretty bad, but not serious. I’m not complaining though I still have sequelssuch as migraines, chronic pharyngitis and less lung capacity, “he reports.
Although for episodes like that they have gotten used to “not getting excited” with any date, in portfolio they haveconcerts such as the acoustic that they will give on November 26 in Burgos and the 11 December at the Sala Potemkin in Salamanca, projects that make them continue with enthusiasm, such as the new music with which they promise return “very early” 2021.