There are more and more games “in the cloud”: this is how GeForce Now, Nvidia’s streaming service, works

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It is not yet available in Argentina and requires faster connections. But it begins to set the pulse.

The figures for the video game industry are dizzying. In 2019 this sector generated $ 120.1 billion, but many lose sight of a figure within that number: more than half of this revenue (64 billion) comes from mobile games. And for the most demanding, the typical average game dropped from App Store O Google Play, not enough.

Gaming is making the leap to smartphones from the cloud and the pioneering platforms in bringing the titles of the large consoles or the PC to the mobile screen continue to raise the bet for this format: this is the case of GeForce Now, NVIDIA’s cloud-based game streaming service, which enables real-time gaming directly from the cloud on the laptop, PC or directly on the phone.

The user can create their own library of games (free and paid) and hit ‘play’ wherever they are. In addition, by saving compatible games to the cloud you can replay them on any device.

“With GeForce Now, thanks to the ever-expanding catalog of games compatible with the platform, you can enjoy all the titles you already have on PC on your smartphone, no matter how powerful it is. Perfect for playing on the couch or if we are on vacation or away from home and we want to ccontinue with our game in that game that we have pending on Steam“, they explain from NVIDIA.

Video game downloads via smartphone increased by 34.7 percent in Spain since the start of the coronavirus lockdown, according to data from the report ‘The Coronavirus (COVID-19): Impact on App Installs and Marketing Budgets’, prepared by AdColony , in which also sand collects a 35 percent increase in income.

Mobile manufacturers are also aware of this trend and the specifications of smartphones are beginning to meet the demands of gamers: a better processor to support more powerful games, a larger screen with a higher refresh rate; and a good battery with effective heat dissipation management so it doesn’t destroy battery life.

Many mobiles between 150 and 300 dollars, which is the price range in which the youngest consumers move – which usually coincide with the gamer profile, although this is not always the case – meet these minimum requirements. Another important aspect is the connection: to play 720p and 60FPS experts recommend a 15MB / s connection, While for 1080p y 60FPS son 25MB/s.

This would be one of the main problems in Argentina: connection speeds.

The jump to 5G will be essential for this transition from video games to mobile to be even more evident. “With its low latency and high bandwidth, 5G is perfect for GeForce Now. We have been testing the service with our partner in Korea (LG U +) and the experience so far has been excellent. Users can enjoy the service even on the Seoul subway with 5G connection“, explica Phil Eisler, VP & GM GeForce Now Cloud Gaming en NVIDIA.

Speaking to Europa Press, Eisler is clear that this is “a huge leap” for cloud gaming, now that 5G networks are going to be increasingly accessible in operators around the world to enjoy that speed in most of the new smartphones.

Additionally, GeForce Now continues to work to optimize the streaming service: “Our QoS algorithm performs necessary settings according to network conditions, while the data saving profile ensures that members have control over the amount of data they use when they play on mobile, “he explained.

Mobile gaming, despite its spectacular growth, is still far from the experience offered on PC and consoles. However, it has many advantages that these platforms are exploiting, especially in relation to mobility and the fact that practically all people older than 15 years have a cell phone.

The main feature and difference of GeForce Now is that the user can play with your game library on any device.

That is, if you already have the game purchased on Steam, Uplay, Epic Store, or Origins, for example, you don’t have to purchase it again. The jump is very comfortable since from the GeForce Now app itself you can load the entire library, see the compatible games and, in a matter of seconds, start playing.

In addition, thanks to peripherals – such as joysticks for phones, which usually work with bluetooth – the experience becomes totally round by leaving aside the touch controls and being able to play with greater precision. A cloud gaming experience without lag, with your favorite games and anywhere.

GeForce Now was released in beta seven years ago, in 2013, under the name NVIDIA GRID. Two years later, in 2015, it was renamed GeForce Now. They are one of the pioneers in this field and they are clear that in the future the smartphone will continue to play a fundamental role in this gaming ecosystem.


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