The transition to online, faster than ever: how I jumped 5 years ahead in the pandemic

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In the last year, many businesses have increased their online activity, and Internet users have become more open than ever to the services offered on the Internet.

IBM recently released an annual index for the US retail sector. Although it refers to the US procurement market, to a large extent, overseas values ​​also apply in Europe. Even Romanians have embraced the online, forced, forced, with a surprising speed in the last 9 months.

All in all, the trend is as clear as can be. According to data published by TechCrunch, the pandemic accelerated by five years the transition from traditional shopping, with trips to stores, to online shopping, online.

In the context in which the winter season is dominated by offers and discounts, more or less impressive, it should not come as a surprise that the transition to online commerce will be even faster. In the US alone, the winter holidays will be reflected in purchases of over 189 billion dollars, 33% more than in the same period last year. The latter is an estimated value of Adobe Analytics.

If it wasn’t obvious, the above values ​​are reflected in good news for the trade-driven industry, even if mall traffic is no longer what it once was. In addition, people are no longer interested in clothes. Clothing stores are expected to decline by 60% before the end of 2020. On the other side of the barricade, online commerce will be reflected in a 20% increase.

On the other hand, not at all good news, but predictable, is that alcohol sales increased by 16% compared to 2019, DIY materials by 14.15%, and food purchases by 13%. In other words, if you think your friends put on a few pounds, the problem is reflected in the numbers.


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