This is revealed in the study, presented this Monday next to the athletics track of the High Performance Center of the CSD in Madrid with the presence of the president of the CSD, Irene Lozano; the president of España Activa, Jaime Lissavetzky; that of the Spanish Paralympic Committee (CPE), Miguel Carballeda; that of the Spanish Sports Association (ADESP), José Hidalgo; and the Vice-Minister of Sports of the Community of Madrid, Roberto Núñez.
Likewise, the ‘thermometer’ collects the effect of COVID-19 in the sports industry, and estimates that the agents of its ecosystem in Spain will suffer losses of 38.5 percent of their turnover in 2020, which would imply a reduction of between 31,000 and 42,000 jobs.
In this sense, Irene Lozano highlighted the value of the report because “knowledge must be the essential basis in decision-making”, as well as the 40,000 million (39,117, according to INE data in 2018) generated by sport and that young people up to 34 years old account for 50 percent of employment in this sector. “We have a responsibility with them, a country that does not think about young people does not think about the future,” said Lozano.
The study makes an analysis of the impact of the sports industry in Spain through various aspects, ranging from economic, through health, technological development or its dynamic effect on cities.
Sport, the study points out, is a lever that generates industry and wealth through multiple activities and agents that constitute the so-called sports ecosystem. It identifies the professional sports industries; that of sports services; and that of the new sports industries, which incorporate technological development and innovation.
The ‘thermometer’ highlights how the ecosystem of sport and physical activity should contribute to the transformation towards a new ‘Wellness Economy’. For the study, the ‘pandemic’ of physical activity will persist long after Spain recovers from the COVID-19 pandemic.
In this sense, the president of España Activa, Jaime Lissavetzky, underlined the importance of collaboration between the public and private sectors. “We need economic growth because the greater the investment in sport that will return in society. That we continue to walk together because the path becomes shorter,” said the former Secretary of State for Sports.
A “PIANO” TO IMPACT IN OTHER AREAS
Lozano stressed that sport is a “tool” that influences other areas of society. “Society can see sport as a string, or as a guitar, but we have a piano, a tool to impact many other areas of society,” he said, referring to its transversality.
In addition to its economic and social importance in absolute terms, the sports industry stands out for being a job-intensive sector. For every million euros that the industry invoices in Spain, it generates 12.4 absolute jobs, 30% more than the national average.
Among the most employment-intensive sectors of the industry, gyms stand out, with 42 jobs for every million euros billed, and sports facilities, with 23 jobs. In addition, through its indirect impact, the industry contributed to generate 16,432 million euros and through the induced impacts a total of 6,917 million euros.
The multiplier effect of the sports industry in the economic activity of Spain is 1.5 euros, so for every euro invoiced by the sports industry in Spain, 1.5 euros of additional income is generated in the rest of the economy .
The report highlights that, in addition to the indirect and induced impacts, a series of driving effects are generated around the sports industry on the economic activity of other sectors that, if not for sports, would not exist. Among the sectors potentially most benefiting from this driving impact are tourism, hotels and restaurants, the media and advertising, video games, and sports betting and games.
Also, that physical inactivity is already one of the most important risk factors for premature death. In fact, in Spain the expected annual expenditure derived from physical inactivity for 2020 amounted to more than 1,800 million, but due to the reduction of active practitioners due to COVID-19 (14.1%), these expenses will increase by 508 million euros, up to 2,312 million.
Despite this, the president of the CSD sent a message of optimism because, according to her, the pandemic can mark the change. “Despite the difficulties at this time, in which many people did not have sport on their ‘radar’, it is time to take a giant step to fulfill the potential that sport has,” said the secretary of state for Sport.