The phenomenon of sports cards can be traced back to the beginning of major sports at the end of the 19th century, when sports cards were found in cigarette packs of major tobacco companies. Who would remember unlocking a pack of hockey cards as a kid?
With so many crazes, experts in the field unexpectedly discovered this craze, and for investors who want to make money quickly through various sports, it has become a real playground.
In Quebec, hockey cards have always been one of the best-selling games because fans are keen on their national sports. The impact of the first penalty zone, coupled with the selection of Alexis Lafrenière by the New York Rangers and the release of his rookie card in November last year, generated unexpected interest, and this interest continues Continuously.
“There are a lot of new collectors and people who don’t know that these cards are still in use, and the market is there. From the moment Wayne Gretzky’s “Rookie Card” was sold for more than $1 million Since the arrival of Alexis Lafrenière (Alexis Lafrenière), this has greatly promoted this growth. The Prairie Company, which specializes in the evaluation and certification of collections in the sports world.
For Jeff Crête, co-owner of the 418 Sports boutique in the Jean Tyrone market in Quebec City, this dazzling increase is not only attributable to the pandemic, but also people find their products Because of the surplus, they have money in their pockets due to the blockade.
“This is a mixture of everything. The pandemic and timing. Last year, investors from Forbes magazine released a report on sports cards. The same person came up with this story at the beginning of the pandemic and said to Stop investing everywhere and invest in sports cards. This is a huge boom,” said the enthusiast behind the store counter where hockey dominates the store.
“When you have to put 5, 8, 10, 20, 40,000 US dollars on the card, yes, it is a hobby, but it is also an investment. We decided not to buy company stocks, but to Put it in our database! People decide not to spend money, but to buy tangible things,” explains Yannick Godbout, Imaginaire Sports Manager. Imaginaire has five branches in the province.
From the point of view of card value, hockey is the poor child of the four major sports, as new collectors and investors prepare to buy the most sought-after coins, especially Wayne Gretzky, Sidney Crosby and With the arrival of Alexander Ovechkin, hockey has resumed. The latest sales of Crosby and Ovechkin on eBay are between approximately $1,075 and $2,000. If the card is graded, the value can be doubled, or even tripled.
“I think there are a lot of Americans who have invested a lot of money in basketball, baseball and football cards. The reason why they participate in other sports is because it has not risen. Jeff Crête said, you have seen a lot New collectors appeared.
The Wall Street Journal was able to identify on Facebook that many groups sell and exchange cards in Quebec, mainly for hockey, and thousands of followers share the same enthusiasm. New boutiques have also opened, especially in the Montreal area and Saguenay.
But will the frenzy here continue? Although the card market is enjoying its glorious days, the price fluctuations are the same as stocks in the stock market. This issue divides observers on the ground.
“I don’t know. Life will return to normal, and interest rates will return to normal,” points out Yannick Godbout, who has been collecting for 20 years.