At a time when it has become almost impossible to figure out whether or not what you see on the internet is true, Photoshop creators want to lend a helping hand.
These days, in the online space, Adobe organized a conference to reveal its latest projects. Among them is a awarding software tool of creations. This will allow Photoshop users to better understand the authenticity of an image and be able to give credit to creators, either positively or negatively.
The new mechanism is part of Content Authenticity Initiative or CAI. The Content Authenticity Initiative will allow creators to add their name, location, and image processing history, in addition to tags or tags. Thus, according to Adobe, there will be a clear history of editing each image, so that from the user position you can distinguish between authentic images or deepfakes, creations made of pen meant to lie, manipulate.
In the first phase, Adobe launched CAI together with Twitter and the New York Times, in the context in which the number of false or modified images in various ways exploded. Since then, the initiative has been extended to other important partners, such as Microsoft, BBC, Qualcomm and more.
In the video below, Adobe demonstrated how the mechanism works on a composite photo, consisting of a person attached to a stock image, purchased. Through the assignment algorithm, Photoshop was able to automatically identify the creator who created the composition, as well as the steps it followed in the editing process.
Predictably, however, Adobe insisted that the feature in question could be turned off at any time. For this reason it can only be used if a genuine content creator wants it. In other words, in the long run, when the mechanism is sufficiently widespread, you will only be able to trust the images that come with that additional information. For more details on this initiative, you can access the site below.