“This Christmas, nothing can separate us”: that is the motto of an emotional marketing campaign that has taken Portugal by storm. The announcement made by NOS, a Portuguese telecommunications firm, conveys the sensation of being away from our family members on such key dates as Christmas as a result of coronavirus pandemic.
To do that, he tells the connection between a grandfather and his granddaughter at Christmas time marked by social distance. Though grandfather and granddaughter are separated, they discover a approach to be collectively because of expertise and a teddy bear that the woman forgot within the grandfather’s home.
Later, by means of video calls, photographs and movies, the grandfather decides to deal with the stuffed animal as if it have been his granddaughter and thus the 2 think about what Christmas would have been like in the event that they have been collectively. Lastly, the grandfather decides to ship the bear as a present to the woman. When she found the package deal, the little woman determined to ship it again to maintain her grandfather firm.
This marketing campaign, which has moved the Portuguese, portrays what number of is not going to spend Christmas with their family members as a result of restrictions and the danger of contagion of the virus, particularly within the case of grandmothers, since they’re individuals in danger.
“Christmas is, by custom, the time of 12 months after we all wish to be with our household and associates, sharing moments of pleasure and complicity. This 12 months, which is very tough for everybody, it makes extra sense to really feel related with the individuals who matter most to us, “the telecommunications firm defined in an announcement.
The concept of the NOS marketing campaign for Havas Portugal impacts the concept of maintaining all Portuguese related and displaying that “the very best present of all, love, attain the properties of hundreds of thousands of individuals this vacation season. “