The tableware company Duralex, based in La Chapelle-Saint-Mesmin in Loiret (France) and active in business since 1945, has been bankrupt last Wednesday by a commercial court in Orleans. The iconic brand is recognizable for its low cost “unbreakable” products that could be found in almost all Spanish homes a few decades ago.
The decision was made on September 23 and is accompanied by a six-month observation period. In a statement collected by the diario francés The World, the company’s management explained that “the company’s debts are frozen the day of the opening of the procedure. (…) At the end of the inventory of all the credits by the legal representatives, the company may propose a recovery plan below ”.
Regarding the situation in which its 248 workers are left, the president of Duralex, Antoine Ioannidès, has assured that “they keep working and getting paid”. The problems that triggered the bankruptcy come from a low cash flow after the drastic reduction in production experienced in 2017 when they replaced their oven. The brand’s products are known for being forged at 700 degrees and then suddenly cooled, a procedure that gives them special resistance.
“We have lost about 60% of our turnover due to the cessation of exports, which represent 80% of our activity ”, lamented the CEO. However, they have ensured that they already have several buyers and that they will study all the offers carefully in order to find the best solution.
Iconic Duralex tableware, in the traditional amber and green colorsIt could be found in almost all Spanish homes after the company switched from manufacturing vehicle windows to kitchen products in 1945, due to the resistance they could give them.