Netflix comes up with new strategies from time to time to make sure it gets more subscribers. Now he wants to give a country free access to the platform.
Netflix wants to offer free access for two days to all content on its streaming platform to all citizens of India. The move is not surprising, given that Americans are looking to win even more subscribers. It is an experiment through which they want to increase their subscriber base.
Free will be offered to all users in India who do not have an ongoing subscription, writes The Verge.
And the experiment comes in the context in which Netflix has decided to give up trial periods and focus on other strategies to attract new subscribers.
India, free access to Netflix for two days
The experiment is called “StreamFest”, as stated by Greg Peters, head of operations at Netflix and is addressed, for now, only to India. If successful, it may continue in other regions. The strategy starts on December 4 and is presented as an event.
“We are always looking to come up with promotions and marketing strategies to attract new members and offer the Netflix experience to as many people as possible,” said a company spokesman.
Recently, this month, Netflix announced that it will drop the 30-day trial period for potential new users. It comes with something else.
Netflix has created a separate webpage that you can access here – netflix.com/watch-free. There you see without paying or authenticating a selection of movies and series. The good part is that that collection is quite diverse, if you are looking for a few hours of relaxation with quality entertainment. The downside is that free content doesn’t exist in-app.
You can’t see it in the mobile app or on the Smart TV.