The future is drawn by the digital economy, and influencers will play a big role. One European country has decided to somehow regulate the work and earnings of young people under the age of 16 on social media.
If you were a child in the 90’s, you were probably told, like many of your age, that you have to choose a job that is sought after to make sure you don’t run out of money. You can’t blame your parents for encouraging this kind of career, especially since many were fed up with the shortcomings of communism.
The 21st century, dominated by gig economy
But the internet has evolved extremely strongly, maybe even more than even the creators or promoters of the phenomenon expected. Now, you often hear about gig economy, a completely different way to be employed and earn money. This category includes, first of all, freelancers. But still a form of gig economy that’s what influencers do.
In short, there are people with great notoriety in the online area. They started to earn money from the promotion of some products, brands, brands, only that the system is in a continuous dynamic and is constantly changing. You shouldn’t be surprised, therefore, if you find out that there are 10-year-old kids who earn more from YouTube per month than you earn in full months of work.
As usual, this area needed to be regulated in one form or another. And France began to do so. And the first targets are influencers who have not yet turned 16.
New rules for minor influencers in France
France is preparing to come up with a system to regulate the activity of minor influences. The new legislation aims to establish the hours they can spend online in service interest, if you can say so, but also what happens to the income received. It also mentions the right to be forgotten: in other words, the platforms must comply and remove certain content if the minor requests it.
The law comes in the context in which the number of minors who become influencers has increased greatly in recent years. The list of the most well-known vloggers on YouTube includes many names from the category of extremely young influential people.
The French, one step ahead of everyone
The promoter of this law is Bruno Studer, a French parliamentarian who believes that France will thus become the first country to regulate the rights of children who are stars on the Internet, writes BBC.
It is important to mention, however, that the law adopted unanimously is addressed to those who create content for the internet and earn money from it. Therefore, not all minors who have Facebook, Instagram or YouTube accounts are targeted. A similar law already existed in France, but it was addressed only to children who are actors or models. The income they received went to a bank account, from where they could access it only after they turned 16 years old.
So it is with minor influencers.
Companies that pay them must also obtain a certain opinion from local authorities.
What does this mean for Romania
For now, it is hard to believe that the political decision makers in Bucharest have thought of regulating, in one way or another, the new online activities. But it would be expected that French law would serve as inspiration for other European countries as well. Sooner or later, the Government of Bucharest will wake up that it needs such a thing.
It should be noted that the initiative does not belong to the officials in Brussels, ie it is not made at the level of the European Union, but comes from a Member State, which has decided to act on its own. But it is equally true that the regulation of the activity of influencers has been discussed in Brussels for some time.
Especially since it is possible for this type of activity to reshape the future from several points of view. Here, for example, is what Forbes ranking comes with.
The publication notes that last year, the highest income on YouTube was obtained by Ryan Kaji, an American who is now 9 years old. His channel, dedicated to toy reviews, managed to generate revenues of 26 million dollars. The third place in the Forbes ranking is also occupied by a child: it is about Anastasia Radzinskaya, about whom you read HERE, now six years old, who had an income of 18 million dollars.
In this context, it is clear why France came up with such a law. And it is easy to understand why Romania can also learn something from there. The pandemic may even accelerate such activities. It is clear that the political decision-makers in Bucharest have been busy with others for years.
But, just as the pandemic has shown (not that it would have been necessary) how obsolete the school curriculum can be and how little the education system is adapted to the new times, it could just as well take us by surprise. . It is true that, until then, students in disadvantaged areas do not even have the tablets with internet connection promised by the Government. And in these conditions, thinking about the regulation of influencers, minor or not, sounds like putting the cart before the oxen.
But you shouldn’t be surprised when the future slaps us straight in the face. It happened before. And we know it stings hard.