TikTok raises marketing tactics and uses various tricks to show that it cares about users. Now he wants to make them proud of their body, without resorting to exaggerated weight loss solutions.
TikTok is in the middle of a scandal of proportions in the USA, the company being somehow caught between a hammer and an anvil, as I explained to you HERE. In all this context, however, do not forget about marketing policy. The Chinese want to do a bit of triage when it comes to ads and remove those ads that could harm users.
Thus, the company announced that it will ban the promotion of applications that come with excessive diets to lose weight and will restrict everything that involves highlighting negative images related to the human body. Moreover, it will also ban advertisements for dietary supplements, promoted as quick solutions to lose weight.
TikTok sorts ads on the platform
TikTok is known as an extremely popular application among young people. They are also the ones who, for the most part, care a lot about their image and have not often resorted to drastic diets to look like the stars they follow. For this reason, it is easy to understand why users are bombarded with advertisements for food supplements promoted as miraculous or applications that propose fasting diets.
The NYT recently showed that more than a third of app users are young people up to the age of 15.
These types of ads are not part of a positive and secure environment, as we want at TikTok, the Chinese company said in a press release. The decision comes after it was noticed that the number of advertisements promoting fast weight loss solutions has increased.
With the ban on these ads, TikTok has come up with tougher filters when it comes to harmful remarks about body weight or others related to what Americans call “public shaming”- public humiliation, as it would translate to us.