It provokes some strong reactions that TV 2 is now increasing the price sharply in the Premier League and two of the distributors have already notified their customers of a price increase of from 150 to 200 kroner a month. This means a prize of up to NOK 699 for up to seven Premier League matches each round.
– The billionaire industry Premier League makes a living from milking microeconomies, but TV 2’s price aggression is probably about significantly more than the rights costing so much. There is probably a thick layer of self-interest here, wrote VG’s sports commentator Leif Welhaven on Tuesday and used words such as price shock and price bomb.
Canal Digital has already warned its customers that the price will increase by 40 percent. «TV 2 has increased its recommended price for us. TV 2 justifies the price increase with increased rights costs. We therefore have to increase the price of TV 2 Sport Premium accordingly, from NOK 499 to NOK 699 / month. », It is stated in the message that Canal Digital’s customers have received.
Telia, formerly Get, which now takes 499 kroner per. month for TV 2 Sport Premium has received the same message from TV 2.
– We are now considering how this should be handled, and our customers will be notified of any price increases well in advance, says Telia’s communications director, Henning Lunde, to VG.
RiksTV also announces a price increase for TV 2 Sport Premium.
– We do not want to go out with a new price in the media before our customers receive a direct message from us, says marketing manager at RiksTV Tonje Øvervoll to VG.
Andreas Veggeland, communications manager at Altibox, informs VG that the price of TV 2 Sport Premium will increase from 499 per month to 649 months with effect from 1 December.
TV 2’s own streaming service TV 2 Sumo currently charges NOK 449 a month for TV 2 Sport Premium.
– New price for Premier League customers on TV 2 Sumo will be ready by the end of this month, and we will of course inform our customers about this first, TV 2’s press manager Jan-Petter Dahl informs VG.
TV 2 secured the Premier League rights for
. They have since raised the price by 50 kroner to the distributors in October 2019. But in February this year it became clear that after the season 21/22 you can no longer watch the Premier League on TV 2. NENT Group had secured the Premier League rights until 2028 .
But even though the Premier League is without a doubt the number one attraction for the sale of expensive sports packages, you do not have to pay as much for other football packages.