With Leni Klum, the following era is taking off at Klum – and that brilliantly with a canopy shoot for the German version of “Vogue”. In an interview with GALA, Günther Klum reveals what he thinks of his granddaughter’s first engagement and what’s necessary within the modeling enterprise today.
Because the daughter of Heidi Klum, Leni Klum was virtually born to mannequin. What you do with it, nonetheless, is a unique matter – and Leni does it properly! With the extremely acclaimed and extremely praised pictures in “Vogue”, she has made a decent calling card for a future in entrance of the digicam. Now the 16-year-old is fortunate to have one other member of her household apart from Heidi who may be very acquainted with the style enterprise: her grandfather Günther Klum.
After Heidi’s discovery in 1992, the previous chemical grasp took care of – and really efficiently – the event and growth of the “Heidi Klum” model. For a few years Günther Klum has additionally supplied different fashions – for instance these on the TV present “Germany’s Subsequent High Mannequin” – all-round assist with “ONEeins fab Administration”. Günther Klum hardly ever offers interviews – he makes certainly one of his exceptions for GALA.
Günter Klum in an interview about Leni Klum
GALA: Mr. Klum, once I noticed the “Vogue” cowl together with your granddaughter and daughter, I used to be amazed. To see Leni’s face uncovered in any case these years, her step into the highlight – what a milestone within the Klum home. What was happening in you if you noticed your granddaughter on the quilt?
Günther Klum: It was no shock to me, as I’ve identified for a very long time that Leni enjoys modeling. Your cowl on the world’s most necessary vogue journal may be very profitable and makes my spouse and me proud.
Leni says about herself: “As a mannequin I can let all the pieces out and simply be who I’m.” The general public has solely a obscure thought of this up to now. Ask somebody who is aware of higher: What makes Leni so particular?
I am biased, after all. For her age, Leni already is aware of very properly what she desires. I’m very certain that she is going to go her personal approach, even when I do not need to rule out that it may go in a very completely different path.
What recommendation do you give your granddaughter with a purpose to turn out to be profitable?
Many “advisors” will need to give her good recommendation. My recommendation to Leni is: keep true to your self and go your personal approach.
The job as a mannequin has many aspects. From a present at Paris Vogue Week to marketing campaign shoots to prestigious editorials and model messages, something is feasible. By which space do you see Leni’s strengths?
Immediately, modeling is not only about modeling. You additionally must be an influencer, the opposite approach round, influencers additionally must mannequin. With this mix, Leni will grasp each job.Leni Klum: 10 information about Heidi Klum’s daughter from the VOGUE interview (together with Freud)
Working as a mannequin has modified
Heidi and colleagues like Claudia Schiffer, Naomi Campbell and Kate Moss grew to become well-known within the late Nineteen Eighties / early Nineties and are nonetheless among the many absolute superstars within the trade right this moment. Is it tougher for right this moment’s offspring to attain such a standing?
Instances have utterly modified. Social media make you identified a lot quicker right this moment. The fixed strain to maintain providing the followers one thing new naturally additionally impacts the posts, which are sometimes weird. Right here specifically, Leni has to take care to not neglect her roots. By that I imply a severe demeanor.
What was unthinkable 30 years in the past has now turn out to be important for working as a mannequin: self-marketing on social media, particularly Instagram. How do you assume the platform has modified the mannequin enterprise?
The influencers have turned the promoting trade on its head inside a number of years. Social media has made the mannequin and vogue world extra numerous and fashionable.
Instagram is not only a spot of inspiration and content material sharing, it is also a spot the place audiences mercilessly move judgment. Leni’s followers have grown quickly because the “Vogue” shoot and are presently virtually 500,000. Are you fearful about unfavorable criticism to your granddaughter?
Many customers make the most of the anonymity of the Web to kill others. Bullying on social media has lengthy since turn out to be a part of on a regular basis life. That’s maybe the largest drawback of the web. The extra presence an individual has, the extra they turn out to be the goal of haters. My recommendation to everybody, not simply Leni: it’s best to not learn in any respect and, above all, by no means to react to it.
Along with your company “ONEeins fab Administration” you provide fashions 360-degree assist. This consists of PR consulting, arranging TV and occasion engagements, social media cooperations and picture shoots. Why is it so necessary for fashions to be embedded in an expert atmosphere?
Many artists underestimate how necessary it’s to have an expert staff behind them. Fraudsters and traps lurk in all places. For instance, a lacking imprint and pecuniary advantages can threaten bother with the tax workplace. And there are warning attorneys who specialise in monitoring down errors. Many artists often solely notice this when it’s too late. We at “ONEeins” have 15 years of expertise and know precisely what’s necessary.
Why Heidi Klum’s “GNTM” is so profitable
The trade could change, however one factor stays: “Germany’s Subsequent High Mannequin”. The search will start a brand new spherical in 2021. How does “GNTM” handle to be so common even after so a few years?
The idea of the present has at all times been barely tailored to the zeitgeist over the previous 15 years. The implications of the upcoming sixteenth season are after all influenced by the particular Corona situations and had been shot in a different way than beforehand deliberate. Many stunning footage from everywhere in the world will sadly be lacking. The subject of social media is true on the entrance once more. I feel the time has come to write down a guide about my – not at all times optimistic – experiences. This has already been delivered to me by publishers a number of instances.