Since the beginning of the blockade, Americans have spent more time online. Nothing strange. However, analysis conducted by SameWeb and Apptopia shows that as the pandemic develops in the United States, behavior has changed. For the first time, we obtained statistical data collected by two online data providers, which allowed us to observe the link between the spread of the virus and Internet use. Smartphones seem to be the first victims of this evolution of consumption habits.
The New York Times has just published an exclusive report on Internet consumption. It provides new data that can answer one of the questions that many media specializing in technical research have been asking since the pandemic: Which companies have benefited the most from confinement? The answer certainly confirms the dominance of the well-known Internet giant. However, the data from this study will definitely have a long-term impact. This is a change in the consumer sector surrounding the use of smart phones. Consumers seem to be moving away from their favorite mobile phones.
The results of the study show the opposite trend to that of recent years. Americans seem to have abandoned mobile phones and derivative products that have caused major changes in the digital industry in recent times. Now that they spend their computers or tablets at home, they seem to remember how unpleasant it would be to look down at the small screen of the phone.
Regarding the proof of the sudden separation of smartphones, mobile applications are being strongly opposed. According to research by SameWeb and Apptopia, as more and more computers or tablets visit their websites, Facebook, Netflix and YouTube have seen a decrease in the number of users of their mobile apps, or preferably stagnate. The report is based on a statistical inspection of traffic data from several independent sources to create data that can be compared on the Internet.
It is too early to draw a clear conclusion based on these statistics. The research also confirmed the growth of home office websites, video sharing applications such as TikTok, and many traditional media. In any case, it is interesting to see if users will continue to use their smartphones as they did before giving birth and be able to interact freely with other people again. However, mobile manufacturers have many new phones planned to be launched on the market early this year. If you consider the upcoming severe economic crisis, some of them will be very expensive. We will understand whether consumers can follow the trend and resist future marketing activities.