Teams, sponsors, organizers, broadcasters: The world of F1 has high hopes for Mick Schumacher to enter this season’s top event. Can the 22-year-old legendary Michael’s son be able to withstand this pressure?
However, the young German’s career plan has been drawn up: He was trained at the Ferrari Academy, he signed a contract with Maranello-the latter paid half of his salary in Haas-and one day Will ride in a red car. If he proves himself.
“The name Schumacher is a trademark, but it is a trademark related to Michael’s surname. Ferrari and others are not regular customers, Mick will have to write his own story,” Decrypt AFP sports marketing professional and first Formula racing expert Elvi Bodiner.
Currently, broadcasters, sponsors and advertisers are all working hard. According to a study conducted in Germany, if there are Sky subscribers, then 35% of Sky subscribers can ensure that they watch F1 broadcasts more frequently.
Sky Germany also bases all pre-season publicity on this young man’s debut, who is the only hero in the promotional video for several days.
“His arrival has made F1 the icing on the cake. His name has attracted a lot of attention and the entire series has benefited.” F1 boss Stefano Domenicali approached the Schumacher family: “But now the pressure and expectations will be huge.”
“It is not easy to be a’son'”, which proves that Nico Rosberg, son of champion Keke Rosberg, is part of him. “In the beginning, the media paid more attention to him than Lewis Hamilton. I hope Mick can try to ignore it and concentrate on his work, otherwise it will greatly undermine people’s pleasure.”
“We need time and patience, the German and Finnish driver added. I waited 7 years to win my first Grand Prix, and 11 years to win the world championship. You must keep this in mind when evaluating your performance this season. a little”.
The fact remains that the life of Mick, who celebrated his 22nd birthday on Monday, became stronger: since he first participated in a kart race, the media has been interested in him. Moreover, he was still a teenager, and his father gradually decreased. Since the serious ski accident in 2013, he has never appeared in public.
Hervé Bodinier analyzed: “He forged shells, had a good family, his dramatic history, and he carried forward his strength.”
“Of course, his name opened the door for him,” admits Ross Brawn, F1 sports director and a close member of the Schumacher family, “but there is no doubt that this has also put a lot of pressure on him. So far So far, he has performed very well (…) his age is very mature and his body is very balanced”.
In sports, Mick did not replace him as the best driver in the world. He successfully crossed all the lower rungs at once until he won the F2 championship (the top category front office) last season.