Before the start of the season, the League clubs were informed that only 40-60% of the full spectator capacity could be taken to the halls. In the opening week of the series, only five clubs had more than 40 percent of their maximum capacity in home matches.
A bigger problem than the restrictions would seem to be that spectators do not dare to enter the hall.
– All places have the same situation. The biggest concern during the period has been how the audience will start coming to the events, Chairman of the Board of Sport Heikki Hiltunen told Iltalehti on Monday.
However, this does not mean that the League as a series would not interest people. On the television side, there are enough viewers.
– In a total of 40 weeks, the League programs, including both matches and Hockey Night programs, reached more than 1.2 million Finns on MTV3 and C More on TV and other media, MTV’s CEO Johannes Leppänen tells Iltalehti.
According to Leppänen, the opening match of the season played last Thursday, HPK – Kärpät, attracted as many as 33 percent more spectators than last year. Also last year, the game was free to watch on MTV3.
– This is a very promising start to the season, Leppänen smiles.
In addition to C More, league games can be watched on Telia TV. As expected, the new Korona sheet has also been reflected in Telia’s viewership figures.
– It is certainly this that some do not leave the halls for understandable reasons, but choose another way to follow the League, Katriina Puro says about Telia’s communications.
– This may also happen in other sports if matches and events are televised, Puro thinks.
On the C More side, it is believed that TV viewership numbers will rise further.
– Sales of products containing C Moren’s Telia Liigapass started nicely, and sales are expected to continue promisingly in the coming weeks, Leppänen reports.
The league continues on Friday in a seven-match round. The sub-channel shows the HIFK – Flies match for free.