Although Djokovic is the one who won the most in prizes, the Swiss makes a huge difference through sponsorship contracts.
Novak Djokovic is the tennis player who has won the most money in his career in terms of prizes. With his 81 titles -17 of them in Grand Slams and 36 in Masters 1000- the Serbian accumulates around 145 million dollars in his 18 years as a professional, more than Roger Federer (almost 130 million in 23 seasons) and Rafael Nadal (about 123 million in 21) earned. However, player earnings are not limited to tournament reward pools alone. The great stars of the circuit also pocket large amounts for sponsorship contracts. And if that income is taken into account, the Swiss supersedes -by a lot- the number one in the world.
What’s more, if you take their total career winnings and divide them by the number of Grand Slams trophies, each induction in that category “yielded” Roger twice as much as it did. Rafa and 3.5 times more than Nole. According to statistics released by the British site Safe Betting Sites; the Helvetian earned for each “big one” about 45.05 million dollars. The Mallorcan generated 22.6 million and the Serbian, “just” 12.94.
Federer is not only one of the best players in the world. The Swiss – who since Sunday shares the record of top Grand Slams champion with Nadal, with 20 trophies each – is also one of the most popular on the circuit. With fans all over the world, it is not surprising that many brands and companies have offered him juicy contracts to have him as an ambassador or as a face.
Rolex, Credit Suisse, Mercedes Benz and Uniqlo -the Japanese apparel company with which he signed for 300 million dollars for ten years in 2018- are some of the business partners of Federer, fourth in the ranking, which has earned some sponsorships $ 771 million. Thus, his equity is around 900.94 million and places him, by far, as the highest paid player on the ATP Tour.
Nadal also bagged so far more from sponsorships than from awards. The Mallorcan, number two in the world, generated some 329 million dollars.
Among its most important sponsors is Nike, which means an income of 10 million per year, Armani, Babolat, Tommy Hilfiger Y Mapfre, among others. In addition to the 123 million he won on the court, the Spaniard accumulates a fortune of 452 million in US currency.
Djokovic, on the other hand, pocketed far less from sponsorship than from results. The world’s number one has contracts, for example, with NetJets, the watch brand Seiko, Jacob’s Creek, Peugeot, Adidas, FitLine Y Lacoste, which you saw him in every tournament since 2017.
His earnings from those deals have so far earned him about $ 76 million. Added to the 145 he won in the competitions he played, his heritage is close to 221 million, by far the least rich of the Big Three.
When it comes to choosing their partners, the big brands look for the most charismatic players and with the most reach to the fans. But also the most winners. Thus, it is not wrong to consider that each title won means income not only from the prizes awarded by the tournament organizer, but also from sponsorships. More wins and more trophies equals more sponsors and more earnings.
It is then worth that comparison between the money that each Grand Slam generated for Federer, Nadal and Djokovic, great dominators of world tennis in the last 15 years. In terms of performance rewards alone, the Serbian earned 8.53 million for each of his 17 “big” titles. The Swiss, 6.45 million and the Spanish, 6.15 million.
Although taking into account the income also from sponsorships, Roger is positioned as the richest and the one who got the most out of each of his celebrations in the most important category of world tennis. A statistic in which his reign is far from in danger.