“It was not premeditated or with the intention of offending anyone,” explained the artist.
To launch her 2020 lingerie line, singer Rihanna included a theme containing passages from Islamic holy texts, lor that caused great anger in the Muslim community. For this reason, later, the artist apologized.
“The use of the song in our project was completely irresponsible!” Rihanna said in an Instagram post, sorry for what had happened. And she added: “I’m going to make sure this doesn’t happen again.”
Rihanna’s Savage x Fenty show featured a section where lingerie models danced to the song Doom, by Coucou Chloe.
The 2017 track includes a passage from the Hadith, a sacred text for Muslims: it is considered a record of the sayings and actions of the Prophet Muhammad.
“I would like to thank the Muslim community for pointing out this gross oversight that was inadvertently offensive in our Savage x Fenty program. We understand that we may have hurt many of our Muslim brothers and sisters, and this is incredibly discouraging! ”He explained.
Rihanna also noted that what happened was not premeditated or intended to hurt anyone.
“We did not want to disrespect God or any religion. Thank you for your forgiveness and understanding, ”he explained.
With her “virtual” parade, the Barbadian artist wanted to “lift the spirits of the world in the midst of the pandemic.”
Artists such as Lizzo, Travis Scott and Rosalía accompanied her.
“People need a little hope, a little happiness, and we can put a big smile on their face and give them a little fun while they are confined to their home.”
The Savage x Fenty Vol. 2 show, with musical numbers accompanying the models, was filmed in Los Angeles in September and premiered exclusively on Amazon Prime Video this Friday in more than 240 countries. It was the second presentation of the line on the streaming service.
Since launching Savage x Fenty in 2018, Rihanna has received rave reviews from specialists.
At last year’s show, for example, the first designs for men had already been seen, thanks to the participation of rapper and model Christian Combs. He was seen with a large shiny chain around his neck, bare chest, and sports underwear as a voice said, “Dirty. Bad. Dirty. Bad.”
Combs displayed “unisex” boxers, for sale on Amazon Fashion and SavageX.com.
“I didn’t want this to be a ‘boxers are for men’ situation and then we had to do a feminine version, ” said Rihanna, wearing low-cut black leather clothing, fishnet stockings and large crosses at the neck.
“I love making boxer shorts and when I saw them wear them at the show last year, a lot of people were excited, our customers were excited,” the singer deepened.