The singer closed an agreement with Sony Music to make film, television and audiovisual content aimed at audiences from different parts of the planet.
The Puerto Rican rapper Residente and the company Sony Music Entertainment announced this Thursday that they reached a multi-year agreement in which the artist write and direct movies Of whom, T.V. series and all kinds of audiovisual content for worldwide distribution.
“In the midst of a pandemic and growing unemployment, there are issues much more important than millionaire businesses. However, together we announce that under this agreement there will be employment opportunities for Latinos around the world,” he said in a press release René Pérez, Resident’s given name.
“During my career I always I have known that rap would be the way that would lead me to realize my true passion, the cinema. We are going to make feature films, television series, documentaries and all kinds of visual content, where the highest priority will be creativity, “he emphasized.
The agreement also includes the company 1868 Studios, which according to the press release “is committed to creatives from all over the world to develop and represent culturally misrepresented content in the different groups “.
As part of this project, 1868 Studios assumes the task for Resident collaborate with an international consortium of authors, directors, actors and protagonists, musical and visual artists to provide creative services for a vigorous cast of proposals, including television series, films, documentaries and brand content.
Likewise, under this agreement, Residente and Sony Music Latin Iberia will carry out, produce and broadcast globally a host of unpublished projects through multiple formats.
“Residente is a creative genius whose work has inspired the global music industry for many years and whose vision has motivated LatinX creators and communities around the world,” he added Afo Verde, president of Sony Music Latin Iberia.
“This alliance gives us the opportunity to benefit from his vast knowledge and develop engaging and diverse content for different audiences around the world “, assured the businessman.
The Puerto Rican artist, in charge of all the creative aspects of this alliance, made sure that the representations are faithful of different cultures in the productions, including stories about the LatinX culture, and its most important role, behind the cameras.
Meanwhile, Sony Music Entertainment will provide its vast knowledge of content creation, marketing and monetization to expand the scale and scope of 1868 Studios’ work.
Residente’s creative talent, the most Latin Grammy-winning artist, with a total of 25He developed it at the Savannah School of Art and Design in Savannah, Georgia, where he earned a master’s degree, worked on his artistic skills, and began composing his first lyrics.
The cinematographic work for Residente is not alien to him, as he has already directed some of his music videos, including Sun colored eyes, Today, René, Bellacoso, I’m a freak Y Sinner.
Resident also worked on his documentary, Resident, a feature film of an intimate journey by the artist, who decided to visit several countries for two years in search of his origins.
This idea arose after the Puerto Rican singer became a DNA test, whose result showed that in his veins runs the heritage of countries as far away as Russia, Ghana, Armenia, Georgia, Ossetia, China, Burkina Faso, Niger, Serbia, Spain, England, the United States and Puerto Rico.
Residente also directed the music video for his song. René, which is competing in the 20th annual Latin Grammy Awards to Record of the year and Song of the Year.
Meanwhile, the music video Banana Papaya, in which she appears alongside Puerto Rican Kany García, won the 2019 Latin Grammy for Best Music Video.