The rapper was left with nine of the 16 categories in which he competed, the singer consolidated her place at the top of pop and the reggaeton stood out among Latinos.
Post Malone, with nine awards, swept this Wednesday, October 14, in the Billboard Music Awards, the first grand awards gala held on a physical stage since the beginning of the pandemic in which Billie Eilish and the Puerto Rican Bad Bunny also triumphed.
The mythical Dolby Theater in Los Angeles, on the West Coast of the United States, the annual home of the Oscars, was prepared to organize a live gala, with performances and guests but without an audience, in a new attempt to adapt the great events of the entertainment world to the coronavirus pandemic.
After some Emmy awards that brought the cameras to the winners’ homes, the ceremony brought together a good number of artists on the same stage, desde Alicia Keys a John Legend, to celebrate the awards given by the institution that measures the commercial performance of music in the United States.
Unlike the Grammys, voted on by industry experts, Billboard Awards Recognize Best Sellers of the Year.
After signing one of the best-selling albums of the last year, Hollywood’s Bleeding, Y despite being ignored at the Grammys, Post Malone swept at the BIillboard awards by winning the most important award of the night, that of best artist, beside eight other statuettes.
“Honestly, I am impressed by the love that everyone shows me,” said the artist at the end of the night, when the presenter of the event, Kelly Clarkson, appeared with a cart that carried all the prizes.
Malone beat the other great winner, Billie Eilish, the 18-year-old who made history earlier this year by winning all four of the Grammys.
“Please, vote and wear a mask. Take care, “he said on stage, wearing a mask, after taking the award to the Best Female Artist, New Artist, and Most Successful Album for his acclaimed When We All Fall Asleep, Where Do We Go?.
With her double triumph at the Billboard and the Grammys, the singer of Bad Guy is confirmed as a voice capable of uniting commercial success with critical acclaim.
In the social section, South Koreans BTS were the top rated artists by fan bases while Lizzo was crowned the best-selling author and Lil Nas X y Billy Ray Cyrus signed the most played song of the season.
Country musician Garth Brooks received an honorary career award.
For its part, Bad Bunny won out among Latin artists, ahead of Anuel AA, J Balvin, Ozuna and Romeo Santos.
“Enough of sexist violence, we are going to educate now in the present for a better future,” said the Puerto Rican in Spanish on stage.
“I am not a social message artist, this song is not a social message, but let’s learn that it ise can dog, be polite and respectful at the same time. If she doesn’t want to dance with you, respect. She perrea alone, “he said after interpreting his success I Perreo Alone along with Ivy Qeen and Nesi.
Outside of the ceremony, the organization proclaimed J Balvin and Bad Bunny as winners of the best Latin album for Oasis. Maluma, Farruko, Romeo Santos and Sech were the other nominees in the category.
The most exciting moment of the night was the performance that John Legend dedicated to his wife, Chrissy Teigen, just two weeks after the couple lost their future child after an abortion.