It is a study that analyzed 600 athletes and measured not only the number of followers, but also their relevance, the impact of interactions and the economic return they give to their sponsors.
He was not the one who won the most money in the last season, since Roger Federer took the jackpot. Also, after the burofax, it is clear that he is not happy in Barcelona, where he will remain tied until at least the end of June 2021. However, Lionel Messi always manages to shine. He does it on and off the court. And in social networks too. A survey just anointed him as the most profitable athlete for brands on Instagram, ahead of the Portuguese Cristiano Ronaldo, his soccer nemesis, and the American LeBron James, who will go from Wednesday for another championship ring in the NBA.
The Barcelona striker tops this list that measures both the number of followers on the Instagram social network of each athlete, as well as the relevance of those residents (geographical, gender or subject affinity), the conversation generated by their updates and the economic return that gives to its sponsors. The study analyzed about 6,000 athletes from 21 different disciplines and was prepared by the consulting firm Nielsen and SportsPro.
Specific, Messi accumulates 167 million users on Instagram, which increased 27% in the last year, with 37% sponsored posts. She leads this classification with a total of 115 points in the classification, which analyzes its scope, relevance, resonance and economic return.
They are followed by Cristiano Ronaldo (113 points), Los Angeles Lakers forward LeBron James (110), the Indian cricketer Virat kohli (109), the Canadian tennis player Bianca Andreescu (107) and the Brazilian footballer of the French PSG Neymar (107), sixth in this classification.
This list also includes Juventus Argentine Paulo Dybala, who appears in tenth place. They are also in the Belgian Real Madrid Eden Hazard (11th); Golden State Warriors guard Stephen Curry (13th); American gymnast Simone Biles (14th); and PSG French striker Kylian Mbappé (15th).
The Spanish tennis player Rafael Nadal, who today is on everyone’s lips as he seeks his thirteenth crown at Roland Garros, is ranked 28th out of the 50 selected athletes.