Obos director intervened in soccer battle – Siraj known as NFF prime

This week, CEO Daniel Kjørberg Siraj of Obos contacted Secretary Common Pål Bjerketvedt of the Norwegian Soccer Affiliation and requested him to scrub up his relationship with Toppfotball Kvinner (TFK).

Siraj reacted when he was knowledgeable concerning the battle between ladies’s soccer and the Norwegian Soccer Affiliation (NFF).

The Norwegian Soccer Affiliation is negotiating with media gamers about what is going to in all probability be the most important TV settlement in Norwegian historical past. Chairman of the board Jan Erik Fåne in Toppfotball Kvinner (TFK)


Obos is the final sponsor of the Toppserien for girls. In 2015, Obos additionally entered right into a six-year settlement with NFF of round NOK 77 million – amongst different issues for the acquisition of the naming rights to the lads’s 1st division.

Siraj says that this week he known as Bjerketvedt within the soccer affiliation. The latter can also be on the committee that negotiates the media rights that at the moment are on the market for the interval 2023 to 2028 on behalf of soccer.

– I do know the state of affairs. Now Toppfotball Kvinner and NFF should discuss collectively. Once I was made conscious of this, I took a cellphone name to Pål Bjerketvedt and mentioned that they need to set up an excellent dialogue. They have to work with one another and never in opposition to one another. One should guarantee calm round what is a vital course of for Norwegian soccer and for us as a sponsor. That can also be why I intrude, he says to VG.

– So far as VG is aware of, you may have been prepared to place up a tough battle and re-evaluate the sponsorship of the whole Obosligaen if Toppfotball Kvinner isn’t heard. Do you wish to verify it?

– I cannot touch upon that. We don’t negotiate by the press. We make an total evaluation of all our commitments, and I’m completely sure that NFF, along with Toppfotball Kvinner, can discover good options for the long run.

– The purpose of attraction from ladies’s soccers facet is that they aren’t allowed to participate in, nor get entry to, the negotiations that concern them. What do you concentrate on it?

– In precept, it’s the case that you must be capable to discover good methods to safe anchoring. I advised Pål Bjerketvedt that my encouragement is that they sit down and discover good options, says Siraj, earlier than concluding with the next:

– Nobody is served by unrest round Norwegian soccer. Neither the ladies, NFF, sponsors or those that will promote and purchase the media rights.

On Thursday, VG confronted Bjerketvedt with Siraj’s assertion that “nobody is served by unrest round Norwegian soccer, neither the ladies, NFF, sponsors or those that will promote and purchase the media rights”.


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