Madness in America for commemorative shirt what has launched Nike in honor of the fourth anniversary of the first great demand against racism of Colin Kaepernick. Kneeling during the national anthem before the start of games cost the former San Francisco 49ers his sports career, as well as the rejection of the NFL, but Nike has shown that despite this, the quarterback is a symbol.
Kaepernick has become a anti racism icon and in recent months more than one athlete has been seen imitating his famous kneeling gesture with his fist up, protesting the recent deaths of African-Americans by police violence. Hence, Nike has wanted to exploit one of its figures and has blown up the sales of its last bet.
An all-black football jersey with Kaepernick’s ‘7’, the Icon Jersey 2.0, went on sale for $ 150 … and sold out in less than a minute according to the brand itself confirmed to CNN. However, this is not the first time that a special edition in honor of Kaepernick has disappeared from the brand’s warehouses, as the previous version released last season, the Icon Jersey 1.0, sold out in less than 10 hours.
“Four years ago I knelt in protest against systemic racism and social injustice. It was that day the number on my jersey would go on to represent something beyond in American football., something bigger than me, “wrote Kaepernick on Instagram.” Since then, the number 7 shirt has become a symbol of progress in the liberation and well-being of the black community, “he added.
Nike has joined in the support and empowerment of the number 7 as a symbol of the fight against racism. “Number 7 has become a icon and a symbol for progress and positive change. Colin and Nike team up once again, this time in a black jersey, in tribute to Kaepernick’s anniversary by pursuing what is right, “they remarked in a statement.