For the 16th season of “Germany’s next top model”, ProSieben is giving the casting show a new, “more modern, more international” logo.
When Heidi Klum (47) searches for promising young models in “Germany’s Next Top Model” for the 16th time in spring 2021, she will do it in a brand new look. From now on, thanks to the new design and new logo, the casting show shines in a “modern and international” look, which comes across as “more compact and clearer”, as ProSieben announced in a press release.
In the old logo, “top” and “model” were still written in different font weights and also separated from the silhouette of a woman. In the new draft, the figure has disappeared and both are written together and in the same font weight. Shortly before the start of the upcoming edition, the new design will premiere on all official “GNTM” channels.
“With the new design, we are accentuating the style and glamor of the show in a more modern and better way. The entire brand presence supports the international flair of the show more”, says ProSieben Marketing Director David Loy.