The advertising campaign was accused of inciting pedophilia, sexualizing childhood, showing eleven-year-old girls sensual. The movie is about a girl looking for her identity.
It was, because it is no longer, the movie of the Netflix scandal. The ad campaign was accused of inciting pedophilia, sexualizing childhood, showing eleven-year-old girls sensual, and even creating a hashtag #NetflixPedofilia and it was proposed to boycott the film.
Although the poster with which the streaming platform decided to advertise the French film Cute, by Maïmouna Doucouré, was different from the original with which it was promoted this year when it participated in the Berlin Festival, the best thing, always, is to go to the origin. In this case, the movie.
Amy feels like a toad from another well both in her family and at school. She is eleven years old, at home they do not allow her to enter a room, because her mother is preparing her for when her father returns from Senegal… with his new and second wife.
At school she has no friends or friends, and each day she feels more eager to join that group of classmates, who dress differently, who express themselves differently, who formed a dance group -the Beautiful of the title in Spanish- with which they want to win a contest.
That they dance with more sensuality than they should, sure. But the debut of this director does not deliberately focus there, although she cares about marking it, but in Amy’s needs to make her way through life in the midst of religious restrictions, Muslim customs or rites and in discovering, yes, her femininity.
Your own privacy.
Because ultimately what Beautiful It is, it is a growth film, which deals with that transitional stage that usually occurs in adolescence, when one stops being a child and begins to become, in this case, a woman.
The protagonist carries all her insecurities at a cost, and without having heard the phrase that ensures that there is no better defense than a good attack, she makes decisions. Some surely unfortunate, but Amy has no other guide than to try and see if it is not wrong, to act before reacting.
You have to put on your clothes. Covered up to her head by a religious question, when she moves she sees other girls who dress and is uninhibited, and if integration into a new environment can bring complications, they are brought to Amy like in a container.
BeautifulIn its form, it is a fairly classic film. The controversy goes through another sieve, for how to show the growth of a girl, her development, without offending anyone. And that, it seems, is almost impossible.
OK, Amy tries to convince her new partners – not necessarily her friends – to sexualize the dance number. Is it a gesture of rebellion, in the midst of a reality that is completely opposite to what was traditionally used to? Why should she accept her father’s resolution without question, and continue with her head bowed as her long-suffering mother does?
Amy is presented with another world there, at hand, and she is not willing, at least, not to try it.
The filmmaker’s gaze is not merely contemplative. There are value judgments brought to the fore, scenes in which social networks play a predominant role and in which uploading a photo can trigger more than a conflict.
Beautiful It is a bold or brave film, which is not exactly the same. Because you have to be firm to dare, yes, but much more firm in your convictions.