Minerva Pictures’ Film & Clips surpassed 3 million subscribers on YouTube, a new record for the channel that offers free viewing films.
Minerva Pictures’ Film & Clips surpassed 3 million subscribers on YouTube, offering the possibility of see movies digitally for free, setting a new record for Santo Versace and Gianluca Curti’s film production and distribution company.
The channel was born in 2014 from the desire to give visibility to the vast library of Minerva Pictures, but evolves its concept in a very short time, detaching itself from the objective of visibility only and proposing a legal and free cinema offer through the publication of many titles in full version. And this is how Minerva Pictures has interpreted, through Film&Clips, a need to enjoy cinema in a different way and has established a deep relationship with web users, among which he has been able to wisely identify the segment of fans and followers of the genres proposed by the Film & Clips selection. Not only has it provided a different and recognizable service, but has also built a model to counter the threat of illegal streaming of audiovisual content, which has always undermined small and medium-sized Italian distribution companies.
A channel that over time has been structuring more and more, organizing its contents so as to be able to guarantee an ever wider offer aimed at a varied audience, from the most demanding cinephile to the common viewer in search of a less busy cinema. The presence of playlists is essential to provide a thematic offer that does not only concern films, but also documentaries, extra content, interviews, backstage and much more. The titles of Film&Clips they are also visible in Italy and in many other foreign countries the contents are also offered in English, French, German, Spanish and Japanese.
From just over one hundred thousand subscribers to the first million, now the bar is positioned at 3 million users “for a channel that has more than 2 million views per day and which suggests that this is an escalation destined to go even further. . “