Leo messi is the athlete more profitable for brands commercials on the social network Instagram, ahead of Portuguese Cristiano Ronaldo and the american LeBron James, according to a study that analyzes 6,000 athletes from 21 different disciplines prepared by the company Nielsen and SportsPro.
The forward of the Barcelona tops this list that measures both the number of followers on the Instagram social network of each athlete, and the relevance of those residents (geographic, gender or subject affinity), the conversation generated by its updates and the economic return it gives to sponsors.
Specifically, Messi accumulates 167 million users on Instagram, which increased 27% in the last year, with 37% sponsored posts. Lead this classification with a total of 115 points in the classification made by the creators of the study, which analyzes its scope, relevance, resonance and economic return.
Follow him Cristiano Ronaldo (113 points), the forward of Los Angeles LakersLeBron James (110), Indian cricketer Virat kohli (109), the Canadian tennis player Bianca Andreescu (107) and the Brazilian footballer from PSG French Neymar Junior (107), sixth in this classification.
This list also includes the Argentine midfielder from Juventus Paulo Dybala, tenth; the Belgian midfielder of Real Madrid Eden Hazard, eleventh; the american base Stephen Curry (Golden State Warriors), thirteenth; american gymnast Simone Biles, fourteenth; or the French striker of PSG Kylian Mbappé, fifteenth.
The only Spaniard on the list is the tennis player Rafa Nadal, which is ranked 28th out of 50 selected athletes, with a score in this classification of 79.