After the car themes were printed in large quantities after Easter, orders fell behind.
Easter is usually very busy for businesses that sell household and garden supplies. Although more Norwegians have to close their homes, and more Norwegians are at home, the pressure is still great, even though the goods can only be delivered through click-and-pick plans.
For Biltema, it has become messy-some department stores receive more than 1,000 orders a day. They must complete the promise of delivery quickly in these areas within two hours-now they are trying to manage to deliver in one day.
-We have asked the crew to keep abreast of everything to keep up to date. Marketing manager Monica Videm said in Biltema that in several places, the summer helper started earlier than usual.
When employees are struggling to win large orders, not all customers are equally satisfied with queuing outside the store.
-We have more than 19,000 different products, so it takes some time to select. Videm said these employees have made great efforts to transform from very regular store employees to very fast online store employees.
Since last year, Biltema’s turnover has increased by 20% so far this year, but for the stores that had to be closed, Videm believes that turnover is 15% lower than normal.
-Sales are not as good as open shops, and there is still a lot of work to receive goods. She said that we are looking forward to opening a store again.
The building materials chain Byggmax must also adjust the waiting time for clicks and get quotes.
-Normally, this is two hours, but it did not happen on Easter, Norwegian manager Byggmax said.
He had expected a massive influx of Easter-but not that big.
-An open store will always sell more than one closed store, but I must say that our closed store sells well during Easter. Generally speaking, things are going well and we will not lay off staff. Bengtsson said that we would rather try to hire more people.
The start of the garden season also gave Plantasjen a boost. In eastern Norway, on Easter, the delivery time for clicks and retrieves must be adjusted to a maximum of four hours.
The fact that people spend more time at home ensures better sales for Plantasjen during the pandemic, but the “click-and-get” solution is not enough to make up for the massive loss of sales in closed stores. Operations manager Jørgen Haukås pointed out that customers prefer to see and choose “alive” plants when shopping. Therefore, they do not need any additional personnel, but avoid layoffs.