The next decade will be decisive not only to stop climate change, but also to turn around the planet’s productive model and make it so sustainable as not to compromise the well-being of future generations. The role of society as a whole is essential to achieve this, both from governments, citizens and companies.
In the business field, the L’Oréal group, which has been committed to the environment for several years, presented this Wednesday through an online event moderated by Iñaki Gabilondo and in which several experts participated, L’Oréal for the Future your new sustainability plan. It includes a series of environmental and social objectives that it will develop in Spain over the next ten years with the aim of definitively transforming its business model.
Among its most outstanding challenges: reduce by 50% its emissions per finished product or stop using virgin plastic before 2030, in addition to helping consumers to carry out their purchases in a conscious way, with as much information as possible about the environmental impact of products.
Respecting planetary limits
The main commitment of the group in the coming years is, according to Juan Alonso de Lomas, President and CEO of L’Oréal Spain, “that our activities respect planetary limits throughout the entire life cycle of our products.”
It will therefore be taken into account “not only the manufacturing process, but the extraction of raw materials, the activity of suppliers, the points of sale, the packaging and even the use made of these products. To verify that these limits are met, nine indicators are taken into account which, if exceeded, endanger the habitability of our planet “.
Hugo Morán, Secretary of State for the environment, who also participated in the event, advocated in the same vein to ‘respect the limits of the planet’ from business activity, because “society as a whole has assumed that there is no development if we do not conserve natural capital.”
“Companies are capable of changing people’s lives”
Gonzalo Muñoz, co-founder of the waste management company TriCiclos and Champion of COP25 (the United Nations Conference on Climate Change that took place in 2019 in Madrid), intervened to defend that “companies are capable of changing people’s lives” and, must listen to citizens, who demand more and more sustainable products, achieving “that profitability is the result of doing good to the world.”
Emissions, elimination of virgin plastics and ‘green’ labeling
The French group – neutral in emissions since 2017 – has set itself several measurable and quantifiable objectives, such as reduce the carbon emissions of its entire value chain by 50%, further reduce the consumption of water in buildings in its buildings in Spain and eliminate the use of any virgin plastic by 2030In other words, the plastic they use will either be recycled or will be eliminated from some products.
By 2025 they hope to have reduced the virgin plastic consumption in its packaging by half and having completely eliminated it in its Garnier brand, one of its most advanced brands in ecological matters that through its ‘Green Beauty’ program has for years been betting on more ecological and biodegradable formulas.
This brand will also be the first to include a new labeling system in which you will report on the impact on the environment (‘Product Impact Labeling System’). Products will be rated on a scale between ‘A’, those with the least impact, and ‘E’, those with the greatest.
With this ambitious program, the French company wants to lead a transformation that sooner or later will be necessary, both ecologically and economically, because, as Iñaki Gabilondo predicted, “no company will have a future if it does not become a sustainable company, and every sustainable company will discover an extraordinary reservoir of development possibilities ”.
The example of Burgos
L’Oréal Spain is a pioneer in the group thanks to its International Hair Products Factory in Burgos, a benchmark in sustainability by becoming the first carbon neutral plant in 2015, thanks to a biomass plant that allows all the energy it consumes to be 100% renewable.
Further, It is what is known as a ‘dry factory’, which uses a closed circuit system to recover and recycle water, Y is committed to protecting the biodiversity of the area where it is located, in which, according to Benoît Mocquant, director of the factoryThey have planted 800 trees and created an ecological garden that is voluntarily cared for by employees who wish to do so.
Regarding the circular economy has made pallets from recycled plastic of the containers and materials used in the plant itself. Giving these materials a second life they hope to reuse 52 tons of plastic and avoid the use of 58 tons of wood.
Beyond its environmental contribution, the Burgos factory is also a pioneer in the development of community support projects. It currently has a program that is in its third edition for ahelp people at risk of exclusion to find work with an employability index of 78%.
It is not the only type of corporate social responsibility actions carried out by L’Oreal companies in Spain. The Group’s 36 brands will work on social and environmental causes to benefit three million people.
For example, one of its oldest firms, Biotherm, together with the Ecoalf Foundation, is carrying out the project that consists of clean several rivers -such as the Jarama- so that waste does not reach the sea. Also, in collaboration with the Fundación Mujeres, has been created a training and awareness program against street harassment.
150 million in support for social and sustainable projects
In addition to reducing the environmental impact of its products, L’Oréal will financially support projects related to the environment and specific social projects.
Forsupport urgent environmental and social needs, the company announced in May the creation of a 150 million fund to which NGOs from each country can now access that promote the regeneration of nature, the circular economy or support highly vulnerable women.
Specifically, a third will be allocated to an impact investment fund called ‘L’Oréal Fund for Nature Regeneration’ to support projects of restoration of marine and terrestrial ecosystems; another 50 million to innovative projects in recycling and waste management; and the remaining 50 million to support projects in favor of the highly vulnerable women.