Hey, you’re gone, my apartment is empty, my skin smells good – these are the verses that start the new song “Crazy” by Ide Prester, and the first bars and words temptingly introduce you to the hypnotic pop synth atmosphere, recognizable for the sensual Ida Prester. On the wings of the previous single “Kvar”, Ida brings a new, intriguing song “Luda”, as a kind of sequel.
“This is a song about lack, anticipation and passion. The whole year is like this for us, life has stopped, we are waiting for good news. People – go crazy, shout, bite, break and then stick again… It’s all normal. Just fall in love endlessly, unreasonably and with a full heart this fall. And it will be easier for us to go through this strange winter of 2020 “, said Ida.
While we could say that 2020 is pretty crazy, it is very fruitful for Ida. Behind her are four successful singles – Chance, Minute, Touch and Kvar – of which the last three belong this year. All of Ida’s singles were released under her own record label, allowing Prester to boldly pave her way among independent discographers.
She wrote the song “Luda” in collaboration with Zagreb’s favorite electro pop duo pocket palm, whose collaboration began with a remix of the song “Minuta”, and continued with the single “Dodir”, created during the lock down.
The single “Luda” accompanies the video, which was made by Ida’s permanent associates, Vladimir Miladinović Piki (camera) and Marko Ćerketa (art directorate).
“As this song is in a way a sequel to the single Kvar, we decided to keep some elements from that video. Primarily, the audience noticed the costume, in Luda, made of other colors and materials. We now call that model ‘Ida suit’ in the team. Authentic, recognizable, decently sexy. Just to describe Ida herself “, commented Marko Ćerketa.
photo: Vladimira Spindler