FC Emmen is certainly not allowed to play with the name of sex shop EasyToys on the shirt until December. Even after consultation with the Eredivisionist on Tuesday, the KNVB has not withdrawn the ban on main sponsor and shirt sponsorship.
Possibly legal action
The football association reports in a statement that the sponsorship regulations will be re-examined in December during a meeting with all professional clubs. FC Emmen and the KNVB are still discussing a temporary solution.
The KNVB banned the deal with the company on Wednesday based on article 3 of the sponsorship regulations of the football association. It states, among other things, that a sponsor may not contravene “good taste or decency”.
Emmen reacted upset and threatened to go to court if the KNVB would not reverse the decision. On Tuesday morning, the parties met again to discuss the situation.
The club would bring summary proceedings against the KNVB if EasyToys, a company specialized in sex toys, was not allowed to become the new main sponsor of the club after Tuesday’s talk. In a statement, the residents of Drenthe state that they are still considering legal action if they do not like the interim solution of the KNVB.
“We experienced this morning that the KNVB has the wish to work it out together”, Emmen reports in a statement. “That is why we are confident that we can find a solution together with the KNVB. Naturally, we will only agree to a solution that is satisfactory for both EasyToys and FC Emmen.”
According to various media, the multi-year deal with the sex shop would yield FC Emmen more than 500,000 euros per year. That amount can add up every season. In the first two games in the Eredivisie, coach Dick Lukkien’s team already played without a shirt sponsor in anticipation of a solution.