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These improvements, they say from the social network, are part of the commitment to focus on young people and creators.

Instagram updated your app’s home screen to add two new tabs dedicated to the short videos of Reels and the Shop section, which allows you to buy and access recommendations and collections of new products.

These series of improvements, they assure from the social network, are part of the commitment to focus on young people and content creators. A condition that was reflected at the time of presenting Reels, TikTok’s main rival among the centennialls.

This kind of short videos arrived on the platform a few months ago, and unlike Stories, do not disappear after 24 hours of its publication. In them, users can include music and augmented reality effects.

Now, the platform created a tab dedicated to Reels, to simplify the discovery of new videos from creators around the world.

He also added another section for Shop, to buy through the social network and support small businesses.

In the Shop tab, as reported from Instagram in a statement, you can find personalized recommendations, videos from which to buy or collections of new products, among other content.

“More and more people began to buy on the Internet, and mainly young people are looking for inspirations and recommendations from their favorite creators on what to buy,” they say from Instagram.

These new tabs are an update “in a big way” as they did not in time of the Instagram home screen, which they understand necessary, but which remains “true to the central value of simplicity”.

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