ØOops, hey, the tragic story of cocoa growers… the bad news has just arrived. In order to start harvesting, the salary will be tight. Côte d’Ivoire decided on Wednesday, March 31, to reduce the payment by a quarter. The price of cocoa paid to the “edge of the field” is set at 750 CFA francs (1.14 euros) per kilogram.
However, in October 2020, it is time for optimism. Côte d’Ivoire, the world’s largest producer of “brown gold”, announced the official price of its main annual harvest at 1,000 CFA francs per kilogram. Its neighbor, Ghana, lined up. The two countries learned from multinational chocolate companies that they put a little butter on the cocoa market.They promised to pay “A decent income gap” The price of 400 US dollars (340 euros) per ton, and the price of commodities listed in London.
Simple coincidence? In the context of increased tensions, Alassane Ouattara (Alassane Ouattara) is running for re-election as President of Côte d’Ivoire and announced the escalation. Ghana’s Nana Akufo-Addo is also seeking New mission. However, by the end of November 2020, clouds began to gather. On the contrary, the two producing countries chose to publicly condemn Hershey and Mars because they believed they did not want to enter the cash register. In the end, an agreement was reached and the threatened sanctions were lifted.
However, on the ground, this rhetoric was not carried out. Cocoa powder in the eyes of Ivorians? The grower cannot see the color of 1,000 CFA francs. “Too bad. The agreement came into effect when the pandemic arrived. With the closure of restaurants, airport sales plummeted, and global chocolate consumption declined slightly. Even with a bumper harvest of beans,”Explained Patrick Poirrier, Chairman of the Chocolate Alliance and owner of Cémoi. Cocoa is difficult to flow, manufacturers choose confusion, and prices fall.
Fair trade participants decided to ring the bell for multinational chocolate companies on the eve of Easter.They suspect they have “The first choice is to curb their cocoa purchases and use their inventory to put pressure on them” Price. A year ago, Easter was completely contained. The egg hunt is in progress. During this critical period, supermarket sales of chocolate candies fell by 27%, while revenue in 2019 was 300 million euros.
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