The fashion brand H&M is committed to recycling used clothing and the next October 12 will put into operation in one of its stores from Stockholm the Looop machine, a system that weaves sweaters or scarves and turns them into new garments in a matter of hours.
The company is aware of environmental impact generated by the textile industry, which puts added pressure on fashion companies with increasingly strict regulations, which is why it has decided to bet on this form of recycling that it will offer its customers from next week.
The retailer, which has a relatively ambitious sustainability agenda and aims to be carbon positive by 2040, will exhibit garment-to-garment recycling machine, developed by Hong Kong Textile and Apparel Research Institute (HKRITA) in cooperation. with the foundation – in a store in Stockholm, Reuters reports.
Old clothes will be rewoven and become new sweaters, scarves or baby blankets, although the company is expected to expand the range of garments later.
“The purpose is to inspire our clients to keep your garments as long as possible, but also make them understand that their old garments have a value in recycling, “said Pascal Brun, head of sustainability for the H&M brand, to Reuters.