Gucci and Tmall announced Bringing the Gucci brand into the alliance of Tmall Luxury Pavilion, The online platform Alibaba Committed to luxury brands and high-end brands.Gucci is about to open Tmall dos flagship store Horizon Club In it All categories of fashion and beauty products will be provided. The first of these online stores will open on December 21, For the 750 million Chinese consumers in the Tmall Luxury Pavilion to experience and purchase Gucci fashion products, including leather products, ready-to-wear, accessories, watches and jewelry.
For its part, Gucci’s second flagship store zh-cn Tmall Luxury Pavilion It will be dedicated to beauty products and will open in February 2021. It will be managed by the licensing partner Coty and will provide a variety of cosmetics and perfumes.
Gucci is one of the largest companies in the global beauty industry, with a portfolio of iconic perfumes, color cosmetics, and skin and body care brands.
These announcements mark the leading B2C market between Gucci and Alibaba Group, one of the world’s leading luxury fashion brands renowned for Italian creativity, innovation and craftsmanship (for those who want to reach out to brands and retailers). The beginning of a deeper strategic partnership between leaders). Chinese consumers. By opening these two flagship stores in the Tmall Luxury Pavilion, Gucci and Tmall will work together to ensure the best consumer experience and a reliable shopping environment.
“Gucci has made strategic investments globally and cultivated a “digital first” approach, and has established a digital ecosystem in recent years. This announcement represents another step in this strategy, as we will cooperate with Alibaba to provide China Customers provide a high-quality and personalized e-commerce experience.”
Marco Bizzarri, President and CEO of Gucci
Michael Evans, President of Alibaba Group, said: “Chinese consumers are pushing the luxury goods market and expect a high-quality, convenient and digital experience. We look forward to cooperating with the iconic Gucci brand to help It has achieved greater success in the Chinese market and meets the expectations of today’s digital natives’ luxury consumers.”
Strong strategic partnership to conquer China’s luxury goods market
Gucci’s new flagship store in Tmall Luxury Pavilion is based on Gucci has established a strong digital ecosystem in China these years. Therefore, Gucci launched its Chinese website gucci.cn in 2017 and implemented a strategy to occupy an important position on all major social media platforms in China.
For its part, the Tmall Luxury Pavilion was launched in 2017 and currently has more than 200 luxury brands, from fashion and beauty products to watches and cars. The Tmall Luxury Pavilion provides a unique environment that enables the brand to bring the same personalized experience and unique feeling to Chinese online shoppers as a physical store.
Similarly, brands can fully control the appearance and shopping experience of their flagship store in Tmall Luxury Pavilion, as well as the prices and marketing strategies of their products. Alibaba provided them with information on the trend of more than 750 million consumers on the platform, so that they can better interact with them and identify future consumers.