The technology giant reached an agreement with several French media, following a court ruling that forced it to negotiate. The model is expected to be replicated in the rest of the countries of Europe.
For the first time, Google lost the battle over its content payment model in France. It will be “French” and should have recognized the European neighboring rights of its contents to remunerate article excerpts in your search engine.
A major turnaround in its relationship with the media and its content, in a dispute in which the Paris Court of Appeal intervened, on October 8, which ruled that the French Competition Authority was well founded andn force Google to enter into related rights negotiations with press editors. No financial details have been disclosed.
The US company announced on its blog this Thursday that it had signed contracts with “various press editors”, including the daily “Le Monde”, to take into account copyright of online publications indexed in the search engine.
The network giant, which publishes journalistic materials in its search engine without paying the media and destroys its advertising market, said “The signing of agreements with a certain number of editors of the daily press there again, between ellos Le Monde, Courrier International, L’Obs, Le Figaro, Liberation y L’Express “.
The agreement aims to take into account the copyright of online publications indexed in the search engine.
It is a major shift in relations between Google and the press. The North American web giant has signed agreements for the first time to remunerate the use of its contents, within the framework of European legislation, on neighboring rights. A historic decision under pressure from the law.
“We are currently in talks with many other players in the national and regional daily press, as well as the magazine press,” the US company added in a blog post.
The combat was long and without quarter for the French media. Google initially refused to pay the French press, sparking a confrontation with the industry. The French Competition Authority ordered him to negotiate with the publishers, a decision validated by the Paris Court of Appeal. In addition to these first individual agreements, Google continue negotiating with General Information Press Alliance a framework agreement, negotiations that should conclude “before the end of the year”.
“This advance allows to remunerate press editors in France, by virtue of neighboring or neighboring rights law, according to objective, transparent and non-discriminatory criteria, such as the editor’s contribution to political and general information, your daily publication volume, your monthly audience on the Internet, as well as the use of content on our sites, ”said Sébastien Missoffe, CEO of Google France, in the blog post.
In the midst of the pandemic, with the online giants making millions of dollars and the media losing advertising and paper readers, the decision is fundamental for the survival of the newspapers and especially the French magazines, in deep crisis.
The new combat will be to know how much Google earns in advertising in France to find out how much it pays, who is going to frame that figure and how much will have to pay millionaires taxes in the country. The Competition Authority must set a framework for the negotiation, so as to result in a clear and sustainable calculation methodology. And you will have to make sure that Google shares the necessary information: it is abnormal that a data collector like Google, which knows everything about each one of us, does not share such basic figures as an advertising turnover achieved, in a certain territory, with actors identified.
This “French” model will be imitated by the rest of the European countries, who hoped to see how the network giant would react in France, to copy the game in their respective countries.
Related rights provide remuneration for the content of press publishers (photos and videos in particular) used by online platforms, for example when they appear in search results on Google. They are the result of European legislation, adopted in 2019, and immediately implemented by France.
Therefore, the evolution of the negotiations is analyzed in other countries, where the problems of publishers that Google faces are similar.
Google initially refused to pay to the French press, which caused a confrontation with the sector. He was then ordered by the French Competition Authority to negotiate with publishers, a decision validated by the Paris Court of Appeal.
“We have a very vigilant monitoring system, we will be very careful that the signed contracts explicitly recognize neighboring law and reward it,” said Isabelle da Silva, president of the Competition Authority, during an intervention in ” Médias en Seine “, event organized in Paris.