Ken Kutaragi is one of the biggest names in the video game industry.

He was not only CEO of Sony Computer Entertainment (SCEI) -Sony’s video game division-, it is also known as the ‘Father of PlayStation’ because he supervised the work that led to the creation of the first iteration of the console.

He was also in charge of SCEI when PlayStation 2, PlayStation 3 Y PSP they were launched on the market, and in 2007 it officially left the ranks of Sony.

Kutaragi has not moved away from the world of technology and to show his most recent project as CEO of Ascent Robotics -company dedicated to artificial intelligence and robotics.

The engineer and entrepreneur wants a future in which robotics is affordable, as they are sure that our lives require the use of robots so that we can reach a new normal.

‘The COVID-19 pandemic invalidated the old argument that robots are taking our jobs. It is clear that if we want to reach a new normal, we need more and more robots in our daily lifesaid in an interview with Bloomberg.

He also added that if it is intended to combine robotics and mobilitySomeone who understands the technology should be in charge. ‘We are thinking on a global scale, not limited to Japan’, He said.

Kutaragi, who has 70 yearssaid be sure that in Ascent Robotics you can display all of the managerial qualities that helped you build the PlayStation business at Sony.

‘If we don’t do it, someone else is going to do it. Management is difficult, but that’s how we did it on PlayStation. It’s something I’m good at ‘, he finished.

His departure from Sony in 2007 following the launch of PlayStation 3 did not imply that he divorced the brand, since it is currently senior technology advisor.