One of the great advantages that Formula 1 drivers enjoy is that they usually have, if their team has agreements with a manufacturer, a luxury company car. When off the track, the riders drive a McLaren 720s, un Ferrari F8 or a Mercedes AMG-GT R, for example.
Fernando Alonso, who has tried a few throughout his long career (outside and in F1), will also debut a road car with his return to the Gran Circo. Thanks to Renault’s strategic change and the empowerment they want to impose on their sports brand, Alpine, the Asturian was handed over their star model, the Alpine 110S.
— Alpine Cars FR (@alpine_cars) September 11, 2020
Alpine has been creating sports cars with a French stamp for more than half a century, and its maximum expression is the A110, from which they have taken an even sportier version, the A110S.
Although it is not a classic sports car (front wheel drive and front engine, like any street car), it is a compact sports car with the intention of being fun. With a 1.8 L turbo engine and 292 horsepower, Alonso will be able to enjoy a car that is by no means one of the ‘top’ in its range, but a luxury utility vehicle for what it will need in its day-to-day life.
The great beneficiary here will be the manufacturer, of course. That a world-class character like Alonso is at the wheel of his sports star is a publicity blow that well justifies the change of the team’s name, the money from the driver’s salary and a strategy that entails the de facto disappearance of the name ‘Renault’ of Formula 1, since in 2021 they will not be suppliers of engines other than Alpine itself.