When people are confined to their own homes, things will not stop in the technical field. For example, Facebook is very active in innovation. Of course, social networks will continue to provide their users with new ways to make them as fun and entertaining as possible. However, the situation we are experiencing seems to have accelerated. Since the beginning of the pandemic, video games have become so popular that Internet giants want to position themselves in this market, although not everyone has a world-class computer or console. Facebook now provides a game service designed to share your performance in various online games on the Internet.
In these difficult times, it seems easy to find recreational activities at first glance. Provide video games, streaming media series, various applications and even social networks to share videos, which is huge. But in fact, most people can only use smart phones to distract themselves, and not always use the most advanced phones. Although there may be millions of games available on Android and iOS, Facebook hopes to enter the gaming world by launching Facebook Gaming.
Facebook’s free application reaffirms the social network’s commitment to providing new game content to its 2.5 billion game users. In direct competition with Amazon’s Twitch, Google’s YouTube and Microsoft’s Mixer service, it provides the ability to create and watch live games. Although the plan was originally scheduled to be launched in June, due to the coronavirus pandemic, the launch of the plan has been advanced. As pointed out by Fiji Simo, Facebook’s game application manager, Facebook has launched a corporate strategy in the global market, which is currently developing rapidly and has achieved $160 billion in revenue:
The application has been tested in Latin America and Southeast Asia. Therefore, it is more or less prepared for other markets (such as Spanish). Facebook temporarily decided not to let its ads attract users, but soon, the social network will continue its personalized advertising strategy.
Facebook games is a new way to share your display in the best games in the world. Those who wish to broadcast their performance live can use this application to easily play it. They can also play games with other players in interest groups and form groups, while watching videos of other players or game developers. Thanks to Facebook’s strong connectivity, you can now play instantly anytime, anywhere. You don’t even need to download anything.
The new application contains games that are rarely developed occasionally. Your luck depends to a large extent on the interest of community members in the performance of online gamers. The feature called Go Live will allow users to download sequences of other mobile games and easily share the progress of each game. Thanks to the successful game “FarmVille”, Facebook relied on this technological advantage to successfully return to the video game world that had a certain meaning 10 years ago.
Facebook is betting that the real-time gaming experience on mobile phones is richer than the experience on computers, thereby making gaming activities on smartphones more diverse. According to Vivek Sharma, Facebook’s vice president of gaming, players are more focused on gaming when using a mobile phone than when using a PC or Mac:
The positive recognition of the initiative by the Facebook community may mark the return of the social network to the video game market. It should not be forgotten that the company has an important history of creating different applications (such as Facebook Camera and Facebook Paper) under its brand, although in recent years it has tended to adopt acquisition policies, such as purchases from Instagram and WhatsApp. We must also remember that the success of the social network is due to its fabulous FarmVille.