The social network Facebook it changed its internal policy to ban advertisements that discourage vaccination, a measure aimed at “eliminating false information” that could make it difficult for public health agencies to work, the company said.
“Our goal is to help messages about the safety and efficacy of vaccines reach a broad group of the population, while we prohibit ads with false information that could harm public health efforts, “they pointed out from Facebook in an entry on the company’s official blog.
Spaces for debate
The Menlo Park (California, USA) firm does not include in this ban advertisements that support or oppose specific government policies on vaccines – including those aimed at fighting COVID-19– as long as they clearly identify who is paying for them.
Thus, the idea of Facebook is to continue allowing a debate on how governments should manage development and vaccine administration, but prevent voices that directly call the population not to be vaccinated.
The company headed by Mark Zuckerberg has been redoubling its efforts in recent weeks to control what content is shared on the platform, and on Monday announced that messages that deny or contain distorted information about the platform are also prohibited. Holocaust.
Battles with Trump
At the beginning of October, Facebook deleted as false information, a message shared by the president of the United States, Donald Trump, in which he compared the COVID-19 pandemic with the flu and assured that the former is “much less lethal” in most populations.
The message shared by Trump was as follows: “Flu season is coming! Lots of people every year, sometimes more than 100,000, and despite the Vaccine, dies of the flu. Are we going to close our Country? No, we have learned to live with it, just as we are learning to live with COVID, in most populations much less lethal. “
Trump responded to the actions of Twitter and Facebook with a new message calling for the removal of the legal protections enjoyed by women. large platforms Internet under section 230 of the Communications Decency Act of 1996.