A study shows that Premier League fans are most interested in market information… and in Munich, they have almost no attention
largeInformation about transfers in football is one of the most commonly used content by fans. Few problems are as important as the completion of new hires or even speculation about who will be the next player to enter the club. From the initial contact to the signatures of the famous fringe, and the football player’s performance as the last move, it is an informative challenge. Always get the support of supporters in the audience data.
It seems that in Spain, we have already accounted for the cake in terms of consuming such content. But this is not like that. Many fans are obsessed with who will become the team’s next signing object. Compare.bet, a website interested in the football transfer market, uses the online analytics tool Ahrefs to discover which football fans are most concerned with reinforcement activities Your club.
Compare.bet categorized and grouped recurring Google searches in big data work that monopolized key terms such as club names and things such as “transfer”, “transfer” or “employment”. Words, and the measurement results produce interesting data. A) Yes Manchester United fans are most keen on seeking information about their team’s possible signing, puncturing an average of 1,775,150 times per month. The second largest fan base following this information is Arsenal fans, with 1,631,800 searches. The fact is that the Prime Minister added the icing on the cake to the content of the transfer, as five English clubs-the aforementioned Liverpool, Chelsea and Tottenham-occupy more than 200,000 search rankings.
The Spanish team did not appear until sixth place.Is Barcelona, Its fans click 137,100 times a month to get information about the transfer.
Surprisingly, an excellent buyer club like Real Madrid did not appear in the rankings until tenth.71,600 searches were conducted, which is a far cry from the Manchester United fans who track more than anyone else, or the aforementioned Barcelona fans mentioned in the domestic competition.
The actions of the Italian followers are also striking, among which calciomercato is actually a genre of the press. despite this, tifossi is not very active because there are only two trans-mountain teams in the 20 teams with the most interactions. They are Juventus, with an average of 46,300 searches per month, ranking 12th, and Milan ended with 14,400 stitches. Considering the trajectory of cross-mountain football, it is really amazing.
However, one of the most striking results of this big data work is the habit of Bayern Munich fans. You will see the stability and conservatism of the German clubs, always cautious and frugal.It seems that it has been assumed that followers hardly sneak into the site to find signatures. According to data from Compare.bet, Bayern Munich fans only pierce 9,500 stitches per month, which is related to the recruitment of new players. They did not even enter the top 20 of European clubs.
Although this is not an attempt to scientifically explain information consumption habits, It is not difficult to draw the conclusion that the interest of fans has increased in clubs and leagues with economic potential, such as England or those teams that are deemed to need to be signed., Such as Barça. We will see the development trend of the market in the next few months. In Manchester, they bit their nails.
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